The turn of the century has brought a lot of radical shifts and
risks for tourism industry, which ranged from terrorism to
lethal virus outbreaks. Henceforth risk perception theory,
which was formulated in psychology, was re-appropriated
by policy makers and tourism-related scholars. However,
from its inception this conceptual corpus was based on the
economic-centred paradigm. This piece discusses critically
the main limitations of risk perception theory and the rise of
a new discipline, post disaster marketing, in view of the
caveats and speculative assumption of “the precautionary
principle”.
Risk Risk perception Post disaster marketing Disasters Terrorism
Bölüm | Yorum |
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Yazarlar | |
Yayımlanma Tarihi | 28 Aralık 2017 |
Gönderilme Tarihi | 13 Eylül 2017 |
Yayımlandığı Sayı | Yıl 2017 Cilt: 5 Sayı: 2 |