THE CLASSIFICATION OF BAD CUSTOMERS BASED ON ACTION AND CHARACTER SPECIFIC

Yıl 2016, Cilt: 18 Sayı: 2, 103 - 113, 17.12.2016

Feride Bahar Işın M. Hakan Altıntaş Rudi Kaufmann Talha Harcar Sanem Alkibay

Öz

 The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised four-factor model for character-based consumer deviance behavior has strong construct validity. As for the action-based four-factor model, the unrevised version was seen to be more reliable. 

Anahtar Kelimeler

Deviant Behavior, Character Based Model, Action Based Model

THE CLASSIFICATION OF BAD CUSTOMERS BASED ON ACTION AND CHARACTER SPECIFIC

Öz

 Çalışmanın hedefi, Türkiye’deki temel sapkın tüketici davranışı olan karakter temelli ve davranış temelli etkenlerin oluşturulması için alt bileşenlerin belirlenmesidir. İlgili yazında, tüketici sapkınlığının genel yapısının tanımlanmasını amaçlayan çalışmalar söz konusudur. Ancak, ana grupların sınıflandırılması ve kavramsal temelli bir pilot ölçek geliştirilmesini amaçlayan bir çalışma mevcut değildir. Faktör analizi sonucunda, karakter temelli müşteri sapkınlığı davranışının güçlü yapısal geçerliliği belirlenmiştir. Eylem temelli modeled ise revise edilmemiş olan model daha güvenilir bulunmuştur. 

Anahtar Kelimeler

Sapkın Davranış, Karakter Temelli Model, Eylem Temelli Modell

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