FUZZY TOPSİS YÖNTEMİ İLE SANAL MAĞAZALARIN WEB SİTELERİNİN DEĞERLENDİRİLMESİ

Yıl 2007, Cilt: 21 Sayı: 1, 287 - 305, 27.11.2010

Süleyman Dündar Fatih Ecer Şuayib Özdemir

Öz

Bu çalışmanın amacı, fuzzy TOPSİS yöntemini kullanarak sanal
mağazaların web sitelerinin müşterilerin beğenilerine göre sıralamasını
yapmaktır. Dört karar verici (müşteri) tarafından dört sanal mağazanın web
sitesi, dizayn, ürün çeşitliliği, müşteri hizmetleri ve bilgi zenginliği kriterlerine
göre değerlendirilmiştir. Değerlendirmede üçgen fuzzy sayılar kullanılmıştır.
Fuzzy TOPSİS yöntemi ile yapılan sıralama; www.hepsiburada.com,
www.bidolu.com, www.weblebi.com, www.ideefixe.com şeklinde
gerçekleşmiştir.

Anahtar Kelimeler

Fuzzy TOPSİS, Üçgen fuzzy sayılar, Sanal mağaza, Web sitesi, e-ticaret

Kaynakça

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