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Akıllı Telefon Teknik Özellik Önem Derecelerinin AHP Ağırlıklı Gri İlişkisel Analizi Yöntemi İle Belirlenmesi

Yıl 2019, Cilt: 14 Sayı: 1, 225 - 238, 29.04.2019
https://doi.org/10.17153/oguiibf.486920

Öz

Gri
İlişkisel Analiz, faktörler ve değişkenler arasındaki ilişkileri göstermek için
gri sistem teorisinin parçası olarak kullanılan bir araştırma aracıdır. Birçok
üretim sürecinde müşteri memnuniyetinin garanti edilmesi için ürünün teknik
özelliklerin önceliklendirilmesi ile karar verilir ve ardından müşteri
gereksinimleri dikkate alınarak iyileştirmeler yapılır.  
Bu çalışmada, akıllı telefon teknik
özelliklerinin önem düzeylerini değerlendirmek ve akıllı telefon üreticilerine
özellikle dizayn kararlarında yol göstermek için AHP ağırlıklı gri ilişkisel
analiz yöntemi kullanılmıştır. Müşteri gereksinimleri ile teknik özellikler
arasındaki ilişki için gri ilişkisel dereceler belirlenmiş ve daha sonra teknik
özelliklerin önem derecelerini belirlemek için ağırlıklı ortalama metodu
kullanılmıştır. Sonuç olarak,
  incelenen
on adet teknik özellik arasından önem düzeyi en yüksek olanın ekran büyüklüğü,
en düşük olanın ise depolama kapasitesi olduğu belirlenmiştir. Akıllı telefon
üreticilerinin ürün geliştirirken bu sıralamayı dikkate almaları müşteri
memnuniyet düzeyini arttıracaktır.

Kaynakça

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"Çok Kriterli Karar Verme Tekniklerinden Analitik Hiyerarşi Süreciyle Akıllı Telefon Seçimi", Uluslararası Alanya İşletme Fakültesi Dergisi, Vol. 6, No.3: 27-36.Bayrakdaroğlu, Ali; Ege, İlhan, (2008), "Türkiye’deki Bankaların Performansının Analitik Hiyerarşi Süreci ile Değerlendirilmesi Üzerine Bir Model Önerisi",TÜİK 17. İstatistik Araştırma Sempozyumu Bildiriler Kitabı, (s. 32-49.), İstanbul.Belbag, Sedat; Gungordu, Aybegum; Yumusak, Tuba; Yilmaz, Kadri Gökhan (2016), "The Evaluation of Smartphone Brand Choice: an Application with The Fuzzy Electre I Method.", International Journal of Business and Management Invention, Vol. 5, No.3: 55-63.Boulos, Maget N. Kamel; Wheeler, Steve ;Tavares, Carlos; Jones, Ray (2011). "How smartphones are changing the face of mobile and participatory healthcare: an overview, with example from eCAALYX", Biomedical engineering online, Vol. 10. 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An AHP-Weighted Grey Relational Analysis Method to Determine the Technical Characteristics’ Importance Levels of the Smartphone

Yıl 2019, Cilt: 14 Sayı: 1, 225 - 238, 29.04.2019
https://doi.org/10.17153/oguiibf.486920

Öz

Grey Relational Analysis is a research tool used as part of
the grey system theory to show the relationship between
factors and variables. In many production processes, to
ensure customer satisfaction, product specifications are
prioritized, then customer requirements are taken into
account and improvements are made. In this study, AHP
- weighted grey relational analysis method was used to
evaluate the importance levels of smartphone technical
features and to guide smartphone manufacturers especially in design decisions. Grey relational degrees were
determined for the relationship between customer
requirements and technical specifications, and then the
weighted average method was used to determine the
significance of the technical characteristics. As a result,
among the ten technical features examined, it was determined that the highest level of importance was the
screen size and the lowest was the storage capacity.
Smart phone manufacturers to take this order into account when developing products will increase the level of
customer satisfaction. 

Kaynakça

  • Afroz, Nushrat Nahida (2017), "Students’ Brand Preferences towards Smartphone", IOSR Journal of Business and Management (IOSR-JBM), Vol. 19, No. 2: 37-44.Akay, Diyar (2011), "Grey relational analysis based on instance based learning approach for classification of risks of occupational low back disorders", Safety Science, Vol. 49, No. 8-9: 1277-1282.Albayrak, Yıldız Esra; Erkut, Haluk (2010), "Banka performans değerlendirmede analitik hiyerarşi süreç yaklaşımı", İTÜ Mühendislik Dergisi, Vol. 4, No. 6: 47-58.Ayodele, Adeola Adetola; Ifeanyichukwu, Chioma Dili (2016), "Factors Influencing Smartphone Purchase Behavior Among Young Adults in Nigeria.", International Journal of Recent Scientific Research Research, Vol. 7, No. 9, 13248-13254.Bayhan, Mustafa; Bildik, Taner (2014). "Çok Kriterli Karar Verme Tekniklerinden Analitik Hiyerarşi Süreciyle Akıllı Telefon Seçimi", Uluslararası Alanya İşletme Fakültesi Dergisi, Vol. 6, No.3: 27-36.Bayrakdaroğlu, Ali; Ege, İlhan, (2008), "Türkiye’deki Bankaların Performansının Analitik Hiyerarşi Süreci ile Değerlendirilmesi Üzerine Bir Model Önerisi",TÜİK 17. İstatistik Araştırma Sempozyumu Bildiriler Kitabı, (s. 32-49.), İstanbul.Belbag, Sedat; Gungordu, Aybegum; Yumusak, Tuba; Yilmaz, Kadri Gökhan (2016), "The Evaluation of Smartphone Brand Choice: an Application with The Fuzzy Electre I Method.", International Journal of Business and Management Invention, Vol. 5, No.3: 55-63.Boulos, Maget N. Kamel; Wheeler, Steve ;Tavares, Carlos; Jones, Ray (2011). "How smartphones are changing the face of mobile and participatory healthcare: an overview, with example from eCAALYX", Biomedical engineering online, Vol. 10. No. 1: 1-24.Çakır, Engin; Akel, Gökhan (2017), "Evaluation Of Service Quality Of Hotel And Holiday Reservation Web Sites In Turkey By Integrated Swara-Gray Relationship Analysis Method." PressAcademia Procedia, Vol. 3, No. 1: 81-95.Çakır, Engin; Kacır, Ümit (2018), "Alti Sigma Kara Kuşak Eğitimi Alacak Personelin Bütünleşik SWARA ve GİA Yöntemleri İle Belirlenmesi", Gümüshane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, Vol. 9, No. 23: 142-166. Çakır, Fatma; Demir, Neslihan (2014), "Üniversite Öğrencilerinin Akıllı Telefon Satın Alma Tercihlerini Belirlemeye Yönelik Bir Araştırma", Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler FakültesiDergisi, Vol. 29, No. 1: 213-243. Çetin, Ali Cüneyt; BITIRAK, İbrahim Anıl (2010), "Banka Karlılık Performansının analitik hiyerarşi süreci ile değerlendirilmesi: Ticari bankalar ile Katılım bankalarında bir uygulama", Uluslararası Alanya İşletme Fakültesi Dergisi, Vol. 2, No.2: 75-92. Chakraborty, Soham; Shashwat, Srivastava; Karishma, Das (2015),"Application of Analytic Hierarchy Process (AHP) to Prioritize the Factors Indian Consumers Consider While Buying Smart Phones In India", International Journal of Advanced Technology in Engineering and Science, Vol. 3, No.1: 218-228.Chan, Joseph W.K.; Tong Thomas K.L. 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Toplam 1 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Yusuf Şahin 0000-0002-3862-6485

Erdal Aydemir 0000-0003-4834-725X

Yayımlanma Tarihi 29 Nisan 2019
Gönderilme Tarihi 23 Kasım 2018
Yayımlandığı Sayı Yıl 2019 Cilt: 14 Sayı: 1

Kaynak Göster

APA Şahin, Y., & Aydemir, E. (2019). Akıllı Telefon Teknik Özellik Önem Derecelerinin AHP Ağırlıklı Gri İlişkisel Analizi Yöntemi İle Belirlenmesi. Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 14(1), 225-238. https://doi.org/10.17153/oguiibf.486920