Unveiling The Secret Stories: Conservative Female Blogosphere in Turkey

Year 2017, Issue: 26, 39 - 63, 30.06.2017

Melike Aslı Sim

https://doi.org/10.16878/gsuilet.324191

Cited By: 2

Abstract

This article examines the conservative fashion blogosphere in Turkey from a gendered perspective, focusing on how blogging reshapes conservative women’s cultural environment and how these women negotiate disclosure, privacy and modesty in an age of extreme self-display. Presenting the findings from the content analysis of 27 fashion blogs in Turkey, the study reveals that home remains to be the “proper place” for conservative women but online interaction extends their private sphere to the public realm. Creating their own fashion styles as well as their own definitions of Islam, bloggers use their blogs as an advice-giving tool and a brand-making platform that in turn provides employment opportunities. Given its integration into the neoliberal economic system through a conservative framework, Turkey and its female blogosphere constitutes a good starting point to investigate the complicated articulation of Islamization with the global market system.

Keywords

fashion blogs, privacy, veiling, publicity, Islam, content analysis

Révéler les histoires secrètes : la blogosphère conservatrice de femmes en Turquie

Abstract

Cet article examine la blogosphère de la mode conservatrice en Turquie d’un point de vue de genre, en se concentrant sur la façon dont les blogs réorganisent l’environnement culturel des femmes conservatrices et comment ces femmes gèrent la divulgation, la vie privée et la pudeur à une époque d’autodéclaration extrême. En présentant les résultats de l’analyse du contenu de 27 blogs de mode en Turquie, l’étude révèle que “l’endroit convenable” pour les femmes conservatrices est toujours la maison. Toutefois, l’interaction en ligne étend leur domaine privé au domaine public. En créant leurs propres styles de mode ainsi que leurs propres définitions de l’Islam, les blogueurs utilisent leurs blogs comme un outil de conseil et une plate-forme de marque qui, à son tour, offre des possibilités d’emploi. Compte tenu de son intégration dans le système économique néolibéral à travers un cadre conservateur, la Turquie et sa blogosphère féminine constituent un bon point de départ pour étudier l’articulation complexe de l’islamisation avec le système du marché mondial.

Keywords

blog de mode, vie privée, voile, publicité, Islam, analyse de contenu

Gizli Hikâyelerin Örtüsünü Kaldırmak: Türkiye’de Muhafazakâr Kadın Blogları

Abstract

Bu makale, Türkiye’deki muhafazakâr moda blog dünyasını, blog yazmanın muhafazakâr kadınların kültürel dünyasını yeniden şekillendirmesini ve günümüz gösteri çağında bu kadınların kendilerini açığa çıkarma, mahremiyet ve tevazu konularını nasıl tartıştıklarını, toplumsal cinsiyet perspektifinden inceliyor. Türkiye’deki 27 muhafazakâr moda blogunu,  içerik analizi yöntemiyle inceleyen çalışma, kadın blog yazarlarının bu platformdaki aktivitelerini ve muhafazakâr kimliklerini İslam’ın şartlarına göre nasıl müzakere ettiğini araştırıyor. Sonuçlar gösteriyor ki; ev muhafazakâr kadınlar için “uygun alan” olarak kalırken, çevrimiçi etkileşim özel alanın sınırlarını genişleterek onu kamusal alana dönüştürüyor. Kendi moda stillerini yaratırken, İslam’ı da kendilerine göre tanımlayan Türkiye’nin muhafazakâr kadın blog yazarları bloglarını, hem bir tavsiye paylaşımı mekanizması hem de markalaşma platformu olarak kullanıyor. Muhafazakâr bir çerçevede neoliberal ekonomik sisteme entegre olan Türkiye ve onun kadın blog dünyası, global pazar sistemine karmaşık bir şekilde eklemlenen İslamlaşma sürecini araştırmak için iyi bir başlangıç noktası oluşturuyor.

Keywords

moda blogları, mahremiyet, tesettür, tanınma, İslam, içerik analizi

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