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Evaluation of Tourism X.0 Strategies with Open Data Ideology

Year 2020, Volume: 1 Issue: 1, 1 - 13, 31.12.2020

Abstract

Open data means data that can be used, reused and distributed freely and freely by anyone, without any copyright, patent or other control mechanism. It is thought that open data used in many fields such as public, agriculture and health can be used in the tourism industry. It is anticipated that the use of open data in the tourism industry, which has become an information-intensive industry, will benefit the strategies to be developed in Tourism X.0 period. Therefore, in this study, it is aimed to obtain theoretical results on how open data ideology can be used in Tourism X.0 strategies by using secondary data obtained as a result of literature review. In the study, firstly, the development of the concept of open data is discussed, the place of open data in the tourism industry is discussed, and suggestions are made for the areas where open data ideology will be used for strategy development in Tourism X.0 period.

References

  • Al-Ghossein, M., Abdessalem, T., & Barre, A. (2018). Open Data in The Hotel Industry: Leveraging Forthcoming Events for Hotel Recommendation. Information Technology & Tourism, Springer. doi.org/10.1007/s40558-018-0119-6.
  • Amnur, H., & Meidelfi, D. (2018). Open Data of Indonesian Tourism Based on Android. International Conference on Applied Information Technology and Innovation (ICAITI),(s. 36-40). DOI: 10.1109/ICAITI.2018.8686765.
  • Ayre, L. B., & Craner, J. (2017). Open Data: What It Is and Why You Should Care. Public Library Quarterly,36(2), 173-184. DOI:10.1080/01616846.2017.1313045/
  • Bahar, M., Yüzbaşıoğlu, N., ve Topsakal, Y. (2019). Akıllı Turizm ve Süper Akıllı Turist Kavramları Işığında Geleceğin Turizm Rehberliğine Bakış. Journal of Travel and Tourism Research,14, 72-93.
  • Bauer, F., & Kaltenböck, M. (2012). Linked Open Data: The Essentials A Quick Start Guide for Decision Makers. Edition mono/monochrom, Vienna, Austria.
  • Becheru, A., Bădică, C., & Antonie, M. (2016). Towards Social Data Analytics for Smart Tourism: A Network Science Perspective. D. Trandabăţ and D. Gîfu (Eds.) EUROLAN 2015, CCIS 588, Springer International Publishing, Switzerland: 35-48.
  • Benyon, D., Quigley, A., A’Keefe, B., & Riva, G. (2013). Presence and Digital Tourism. AI & Soc. DOI:10.1007/s00146-013-0493-8.
  • Cabi, A., ve Erbaşı, A. (2019). Akıllı Turizm Bağlamında Akıllı Otel İşletmesi Endeksi ve Uygulaması, Konya: Ada Yayıncılık.
  • Europen Data Portal. (2015). Creating Value Through Open Data: Study on the Impact of Re-use of Public Data Resources, Publications Office of the European Union, Luxembourg.
  • EY Türkiye. (2019). Turizm Sektörü Dijitalleşme Yol Haritası: Seyahat Acentaları Dijijtal Dönüşüm Raporu.https://www.ey.com/Publication/vwLUAssets/Seyahat_Acentalari_Dijital_Donusum_Raporu/$File/Turizm%20Sektoru%20Dijitallesme%20Yol%20Haritasi%20Raporu.pdf: Erişim Tarihi: 12.11.2019.
  • Fermosa, A.M., Mateos, M., Beato, E. & Berjón, R. (2015). Open linked data and mobile devices as e-tourismtools. A practical approach to collaborative e-learning. Computer in Human Behaviour.
  • Fioretti, M. (2010). Open Data, Open Society,Pisa: LEM, Scuola Superiore Sant'Anna. 'Creative Commons’.
  • Herdman, E. A. (2006). Derleme makale yazımında, konferans ve bildiri sunumu hazırlamada pratik bilgiler.(Çev. Dörtbudak, Z.)Koç Üniversitesi Hemşirelikte Eğitim ve Araştırma Dergisi (HEAD),3(1), 2-4.
  • Meimaris, M., Alexiou, G., & Papastefanatos, G. (2014). LinkedZoo: A Linked Data Platform for Collaborative Management of Heterogeneous Resources. Lecture Notes in Computer Science.
  • McNaughton, M., McLeod, M. T., & Boxill, I. (2016). An Actor Network Perspective of Tourism Open Data, Culture, Tourism and Hospitality Research,12, 47-60. doi.org/10.1108/S1871-317320160000012005.
  • Mil, B., ve Dirican, C. (2018). Endüstri 4.0 Teknolojileri ve Turizme Etkileri, Disiplinlerarası Akademik Turizm Dergisi, 1(3), 1-9. doi.org/10.31822/jomat.347736.Milano, R., Baggio, R., & Piattelli, R. (2011). The effects of online social media on tourism websites, ENTER2011 18th International Conference on Information Technology and Travel & Tourism. Austria: Innsbruck.
  • Milano, R., Baggio, R., & Piattelli, R. (2011). The effects of online social media on tourism websites, ENTER201118th International Conference on Information Technology and Travel & Tourism. Austria: Innsbruck.
  • Nam, K., Dutt, C.S. Chathoth, P., & Khan, M.S. (2019). Blockchain technology for smart city and smart tourism: latest trends and challenges. Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2019.1585376.
  • Ojo, A., Curry, E., & Ahmadi, Z. (2015). A Tale of Open Data Innovations in Five SmartCities, 48th Hawaii International Conference on System Sciences,Hawaii.
  • Özoğul, G., ve Güçlütürk Baran, G. (2018). Turizm Endüstrisinde Radyo Frekans Tanımlama (RFID) Teknolojisi Uygulamalarına Genel Bakış,Business & Management Studies:An International Journal, 6 (3), 461-468. DOI:10.15295/bmij.v6i3.370.
  • Pantano, E., Priporas, C. V., & Stylos, N. (2017). 'You will like it!' using open data to predicttourist' response to a tourist attraction, Tourism Management,(60), 430-438.
  • Pantano, E., Priporas, C. V., Stylos, N., & Dennis, C. (2019). Facilitating tourists' decision making through open data analyses: A novel recommender system,Tourism Management Perspectives, 31, 323-331. DOI:10.1016/j.tmp.2019.06.003.
  • Pesonen, J. A., & Lampi, M. (2016). Utilizing Open Data in Tourism, ENTER2016,Spain.
  • Pereira, R. L., Sousa, P. C., Barata, R., Oliveira, A., & Monsieur, G. (2015). CitySDK Tourism API -Building Value around Open Data, Journal of Internet Services and Applications,6(24), 1-13. DOI: 10.1186/s13174-015-0039-z.
  • Putra, F. K., Saepudin, P., Adriansyah, E., & Adrian, G. (2018). Digital Tourism: A Content Analysis of West Java Tourism Websites, Journal of Indonesian Tourism and Development Studies,6(2), 73-84. DOI: 10.21776/ub.jitode.2018.006.02.02.
  • Sağlam Polat, B., ve İmga, P. (2017). Dijital Turizm ve İnovasyon Komisyonu, Ankara, 3.Turizm Şurası, T.C. Kültür ve Turizm Bakanlığı.
  • The World Bank. (2014). Open Data for Economic Growth,Transport ICT Global Practice.
  • Topsakal, Y., Yüzbaşıoğlu, N., Çelik, P., ve Bahar, M. (2018). Turizm 4.0 -Turist 5.0:İnsan Devriminin Neden Endüstri Devrimlerinden Bir Numara Önde Olduğuna İlişkin Bakış, Journal of Tourism Intelligence and Smartness, 1(2), 1-11.
  • Vecchio, P.D., Mele, G., Ndou, V. & Secundo, G. (2018). Open Innovation and Social Big Data for Sustainability Evidence from the Tourism Industry. Sustainability, 10(3215): 1-15.
  • World Bank Group. (2015). Open Data Sustainable Development,Policy Note ICT01.
  • Yanık, A., Atas, U., ve Batu, M. (2018). Dijital Turizm: Turizm ve Pazarlamada Dijital Dönüşüm, UluslararasıTurizmde Dijital Dönüşüm Kongresi: Bildiriler Kitabı, M. Mesci (Eds.), Düzce Üniversitesi Yayınları, 227-230, Düzce.

Açık Veri İdeolojisi ile Turizm X.0 Stratejilerinin Değerlendirilmesi

Year 2020, Volume: 1 Issue: 1, 1 - 13, 31.12.2020

Abstract

Herhangi bir telif hakkı, patent ya da diğer kontrol mekanizmalarına tabi olmaksızın herkes tarafından ücretsiz ve özgürce kullanılabilen, tekrar kullanılabilen ve dağıtılabilen veri anlamına gelen açık verinin; kamu, tarım, sağlık gibi birçok alanda kullanıldığı gibi turizm endüstrisinde de kullanılabileceği düşünülmektedir. Bilgi yoğun bir endüstri haline gelen turizm endüstrisinde açık verinin kullanımının Turizm X.0 döneminde geliştirilecek stratejilerde yarar sağlayacağı öngörülmektedir. Buradan hareketle bu çalışmada, literatür taraması sonucunda elde edilen ikincil verilerden yararlanarak açık veri ideolojisinin Turizm X.0 stratejilerinde nasıl kullanılabileceğine dair teorik sonuçlar elde etmek amaçlanmaktadır. Çalışmada ilk olarak açık veri kavramının gelişimi ele alınmış, açık verinin turizm endüstrisindeki yeri tartışılmış ve Turizm X.0 döneminde açık veri ideolojisinin strateji geliştirme amacı ile kullanılacağı alanlara yönelik öneriler getirilmiştir.

References

  • Al-Ghossein, M., Abdessalem, T., & Barre, A. (2018). Open Data in The Hotel Industry: Leveraging Forthcoming Events for Hotel Recommendation. Information Technology & Tourism, Springer. doi.org/10.1007/s40558-018-0119-6.
  • Amnur, H., & Meidelfi, D. (2018). Open Data of Indonesian Tourism Based on Android. International Conference on Applied Information Technology and Innovation (ICAITI),(s. 36-40). DOI: 10.1109/ICAITI.2018.8686765.
  • Ayre, L. B., & Craner, J. (2017). Open Data: What It Is and Why You Should Care. Public Library Quarterly,36(2), 173-184. DOI:10.1080/01616846.2017.1313045/
  • Bahar, M., Yüzbaşıoğlu, N., ve Topsakal, Y. (2019). Akıllı Turizm ve Süper Akıllı Turist Kavramları Işığında Geleceğin Turizm Rehberliğine Bakış. Journal of Travel and Tourism Research,14, 72-93.
  • Bauer, F., & Kaltenböck, M. (2012). Linked Open Data: The Essentials A Quick Start Guide for Decision Makers. Edition mono/monochrom, Vienna, Austria.
  • Becheru, A., Bădică, C., & Antonie, M. (2016). Towards Social Data Analytics for Smart Tourism: A Network Science Perspective. D. Trandabăţ and D. Gîfu (Eds.) EUROLAN 2015, CCIS 588, Springer International Publishing, Switzerland: 35-48.
  • Benyon, D., Quigley, A., A’Keefe, B., & Riva, G. (2013). Presence and Digital Tourism. AI & Soc. DOI:10.1007/s00146-013-0493-8.
  • Cabi, A., ve Erbaşı, A. (2019). Akıllı Turizm Bağlamında Akıllı Otel İşletmesi Endeksi ve Uygulaması, Konya: Ada Yayıncılık.
  • Europen Data Portal. (2015). Creating Value Through Open Data: Study on the Impact of Re-use of Public Data Resources, Publications Office of the European Union, Luxembourg.
  • EY Türkiye. (2019). Turizm Sektörü Dijitalleşme Yol Haritası: Seyahat Acentaları Dijijtal Dönüşüm Raporu.https://www.ey.com/Publication/vwLUAssets/Seyahat_Acentalari_Dijital_Donusum_Raporu/$File/Turizm%20Sektoru%20Dijitallesme%20Yol%20Haritasi%20Raporu.pdf: Erişim Tarihi: 12.11.2019.
  • Fermosa, A.M., Mateos, M., Beato, E. & Berjón, R. (2015). Open linked data and mobile devices as e-tourismtools. A practical approach to collaborative e-learning. Computer in Human Behaviour.
  • Fioretti, M. (2010). Open Data, Open Society,Pisa: LEM, Scuola Superiore Sant'Anna. 'Creative Commons’.
  • Herdman, E. A. (2006). Derleme makale yazımında, konferans ve bildiri sunumu hazırlamada pratik bilgiler.(Çev. Dörtbudak, Z.)Koç Üniversitesi Hemşirelikte Eğitim ve Araştırma Dergisi (HEAD),3(1), 2-4.
  • Meimaris, M., Alexiou, G., & Papastefanatos, G. (2014). LinkedZoo: A Linked Data Platform for Collaborative Management of Heterogeneous Resources. Lecture Notes in Computer Science.
  • McNaughton, M., McLeod, M. T., & Boxill, I. (2016). An Actor Network Perspective of Tourism Open Data, Culture, Tourism and Hospitality Research,12, 47-60. doi.org/10.1108/S1871-317320160000012005.
  • Mil, B., ve Dirican, C. (2018). Endüstri 4.0 Teknolojileri ve Turizme Etkileri, Disiplinlerarası Akademik Turizm Dergisi, 1(3), 1-9. doi.org/10.31822/jomat.347736.Milano, R., Baggio, R., & Piattelli, R. (2011). The effects of online social media on tourism websites, ENTER2011 18th International Conference on Information Technology and Travel & Tourism. Austria: Innsbruck.
  • Milano, R., Baggio, R., & Piattelli, R. (2011). The effects of online social media on tourism websites, ENTER201118th International Conference on Information Technology and Travel & Tourism. Austria: Innsbruck.
  • Nam, K., Dutt, C.S. Chathoth, P., & Khan, M.S. (2019). Blockchain technology for smart city and smart tourism: latest trends and challenges. Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2019.1585376.
  • Ojo, A., Curry, E., & Ahmadi, Z. (2015). A Tale of Open Data Innovations in Five SmartCities, 48th Hawaii International Conference on System Sciences,Hawaii.
  • Özoğul, G., ve Güçlütürk Baran, G. (2018). Turizm Endüstrisinde Radyo Frekans Tanımlama (RFID) Teknolojisi Uygulamalarına Genel Bakış,Business & Management Studies:An International Journal, 6 (3), 461-468. DOI:10.15295/bmij.v6i3.370.
  • Pantano, E., Priporas, C. V., & Stylos, N. (2017). 'You will like it!' using open data to predicttourist' response to a tourist attraction, Tourism Management,(60), 430-438.
  • Pantano, E., Priporas, C. V., Stylos, N., & Dennis, C. (2019). Facilitating tourists' decision making through open data analyses: A novel recommender system,Tourism Management Perspectives, 31, 323-331. DOI:10.1016/j.tmp.2019.06.003.
  • Pesonen, J. A., & Lampi, M. (2016). Utilizing Open Data in Tourism, ENTER2016,Spain.
  • Pereira, R. L., Sousa, P. C., Barata, R., Oliveira, A., & Monsieur, G. (2015). CitySDK Tourism API -Building Value around Open Data, Journal of Internet Services and Applications,6(24), 1-13. DOI: 10.1186/s13174-015-0039-z.
  • Putra, F. K., Saepudin, P., Adriansyah, E., & Adrian, G. (2018). Digital Tourism: A Content Analysis of West Java Tourism Websites, Journal of Indonesian Tourism and Development Studies,6(2), 73-84. DOI: 10.21776/ub.jitode.2018.006.02.02.
  • Sağlam Polat, B., ve İmga, P. (2017). Dijital Turizm ve İnovasyon Komisyonu, Ankara, 3.Turizm Şurası, T.C. Kültür ve Turizm Bakanlığı.
  • The World Bank. (2014). Open Data for Economic Growth,Transport ICT Global Practice.
  • Topsakal, Y., Yüzbaşıoğlu, N., Çelik, P., ve Bahar, M. (2018). Turizm 4.0 -Turist 5.0:İnsan Devriminin Neden Endüstri Devrimlerinden Bir Numara Önde Olduğuna İlişkin Bakış, Journal of Tourism Intelligence and Smartness, 1(2), 1-11.
  • Vecchio, P.D., Mele, G., Ndou, V. & Secundo, G. (2018). Open Innovation and Social Big Data for Sustainability Evidence from the Tourism Industry. Sustainability, 10(3215): 1-15.
  • World Bank Group. (2015). Open Data Sustainable Development,Policy Note ICT01.
  • Yanık, A., Atas, U., ve Batu, M. (2018). Dijital Turizm: Turizm ve Pazarlamada Dijital Dönüşüm, UluslararasıTurizmde Dijital Dönüşüm Kongresi: Bildiriler Kitabı, M. Mesci (Eds.), Düzce Üniversitesi Yayınları, 227-230, Düzce.
There are 31 citations in total.

Details

Primary Language Turkish
Subjects Tourism (Other)
Journal Section Reviews
Authors

Şule Kaya

Turan Okul

Güntekin Şimşek

Publication Date December 31, 2020
Published in Issue Year 2020 Volume: 1 Issue: 1

Cite

APA Kaya, Ş., Okul, T., & Şimşek, G. (2020). Açık Veri İdeolojisi ile Turizm X.0 Stratejilerinin Değerlendirilmesi. Journal of New Tourism Trends, 1(1), 1-13.