Can We Trust The Data Collected Through Survey? : Ideal Response Time and Delusion of Cronbach’s Alpha

Yıl 2017, Cilt: 8 Sayı: 4, 344 - 353, 28.12.2017

Volkan Doğan

https://doi.org/10.21031/epod.313692

Öz

Much of the studies
in the social and behavioral sciences is based on the data collected through
survey. To obtain unbiased knowledge, survey respondents are required to answer
survey items/questions in a careful way. However, past research demonstrated
that research projects are under the threat of careless/inattentive
respondents. This paper provides some evidences regarding the rate of
careless/inattentive respondents within Turkish respondents. To this end, this
paper comprises of two survey data—154 Turkish undergraduate students
(face-to-face survey) and 148 online Turkish respondents (via Facebook)—to
provide some descriptive evidences. Furthermore, a new approach toward
calculating ideal response time was proposed in the current paper. Lastly, the
delusion of Cronbach’s Alpha was discussed.

Anahtar Kelimeler

Survey data, data quality, careless respondents, ideal response time

Anket Aracılığıyla Toplanan Veriye Güvenebilir Miyiz? : İdeal Cevaplama Süresi ve Cronbach’s Alpha Yanılgısı

Öz

Sosyal ve
davranışsal araştırma disiplinlerinde birçok araştırma anket verisine
dayanmaktadır. İdeal olarak anketi cevaplayıcıların dikkatli şekilde cevap
verdikleri varsayılmaktadır. Fakat yakın geçmişte araştırmaların sonuçları
dikkatsiz cevaplayıcı tehditinin düşünülenden daha büyük olduğunu
göstermektedir. Bu araştırma Türk kültürü kapsamında kesitsel olarak dikkatsiz
anket cevaplayıcılarının oranının ne düzeyde olduğuna dair keşifsel bulgular
sunmakta, ideal cevaplama süresi hesaplamaya yönelik yeni bir metodolojik yaklaşım
önermekte ve Cronbach’s Alpha yanılgısı kavramına değinmektedir. Bu amaçla, 154
Türk üniversite öğrencisinden sınıf ortamında ve 148 Türk yetişkinden çevrim
içi ortamda toplanan anket verisi üzerinden analizler gerçekleştirilmiştir.

Anahtar Kelimeler

anket verisi, veri kalitesi, dikkatsiz cevaplayıcılar, ideal cevaplama süresi

Kaynakça

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