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Yıl 2015, Cilt: 2 Sayı: 3, 0 - 0, 29.09.2015

Cuneyt Dirican

Öz

Sanayi Çağı’na giriş ile beraber insanlık mekanizasyon başlangıcı ile seri üretime geçmişti. Internet, mobil teknolojiler, elektronik, nano teknoloji, digital alanlarındaki gelişmeler mekatronik çalışmaları günümüzde daha çok hızlandırdı. Son World Ekonomik Forum’da Robotik ve Yapay Zeka önemli bir yer buldu ve Roubini, Stiglitz gibi ekonomistler de ekonomi ve iş dünyası üzerine gerçekleşecek etkiler için bu tartışmalara makaleleri ile katıldılar. İşsizlik oranı, Philips Eğrisi, Satınalma Gücü Paritesi, GSYİH, enflasyon, para, yönetim, muhasebe, vb. bir çok başlıkta önemli değişimleri bu gelişmeler ile önümüzdeki yıllarda gözlemlemek söz konusu olacaktır. En önemli etkilerden birinin ise, işletmenin en önemli fonksiyonlarından pazarlama boyutunda yaşanması beklenmektedir. Analitik ve Operasyonel CRM, müşteri ilişkileri yönetimi, satış, dağıtım kanalları, ürün maliyet ve fiyatlamaları, veri madenciliği gibi pazarlama başlıklarında, Robotik ve Yapay Zeka ile bir çok davranışsal değişimi dünya örnekleri ile aktarmayı hedefleyen ve bu konuda yaklaşımları içeren bir çalışma hedeflenmektedir. Pazarlama bilimi ve müşteri ilişkilerinin geleceği üzerine, bu alandaki gelişmeler ile bir akademik çalışmanın gereksiniminden hareketle, kavramsal ve kuramsal çalışma ile Pazarlama Biliminde Yapay Zekanın ve Robotik kullanımına ve yaratacağı etkilere bakış tutmayı amaçlamaktadır

Kaynakça

  • Aamoth, D. (2012), Hologram-like’ Helpers Materializing at New York-Area Airports Soon, Time Dergisi, May 22, 2012, soon/ (Erişim Tarihi : 25 Mayıs 2015)
  • Achrol, R.S., Kotler, P (1999), Marketing in the Network Economy, Journal of Marketing, Vol. 63, Fundamental
  • Issues and Directions for Marketing : 146-163
  • Algaç, K. (2010), Kullanıcıya Göre Yükseklik Ayarı Yapabilen Mekatronik Tasarımlar ve Bir Uygulama Örneği,
  • Yayınlanmamış Yüksek Lisans Tezi, Balıkesir : Balıkesir Üniversitesi, FBE. Altan, M. & Karasioğlu, F. (25-26 Kasım 2004). Internet Bankacılığının Toplum Katmanlarınca Kullanımı Üzerine Bir
  • Araştırma. 3. Ulusal Bilgi, Ekonomi ve Yönetim Kongresi, Osmangazi Üniversitesi : 601-611. Amiri Aghdaie, S.F., Karimi, R. & Abasaltian, A. (28 March 2015). The Evaluation of Effect Electronic Banking in
  • Customer Satisfaction and Loyalty. International Journal of Marketing Studies; Vol. 7, No. 2. Canadian Center of Science and Education. ISSN 1918-719X E-ISSN 1918-7203.
  • Ardor, H., Varlık, S. (2012), Keynes’in Likidite Tercihi Kuramı’nda Finans Motifi ile Para Talebinin Önemi ve Etkileri.
  • Ekonomik Yaklaşım 23.1 : 195-220. Basel Committee on Banking Supervision. (2003). Risk Management Principles for Electronic Banking, Switzerland : Bank of International Settlements, 1-11. http://www.bis.org/publ/bcbs98.pdf (Erişim Tarihi: 19 Nisan 2015).
  • Baydur, C. M., Süslü, B. (2011), Likidite Tuzağı Altında Para ve Maliye Politikası: AB ve Türkiye Deneyimi, Optimal
  • Monetary and Fiscal Policies Under Liquidity Trap: EU and Turkish Experience. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, C.16, S.2 :13-38. Bayrakdaroğlu, A.(2012). Bireylerin İnternet Bankacılığı Kullanımını Etkileyen Faktörlerin Belirlenmesi Üzerine Bir
  • Alan Araştırması. Business and Economics Research Journal, V.3 No. 4, 57-75. ISSN: 1309-2448.
  • Brooks, R. A. (2002), Flesh And Machines: How Robots Will Change Us. New York: Pantheon Books.
  • Buiter, W. (May 2008). Can Central Banks Go Broke ? European Institute, LSE, Universiteit van Amsterdam and CEPR, Center for Economic Policy Research, Policy Insight No. 24, 10-11.
  • Enloe, L. H., Murphy, J. A., & Rubinstein, C. B. (1966). Hologram transmission via television. Bell System Technical Journal, 45(2) : 335-339.
  • Faden, E.S. (2001), The Cyberfilm: Hollywood and Computer Technology, Strategies: Journal of Theory, Culture &
  • Politics, Volume 14, Issue 1 : 77-90
  • Federal Reserve Statistical Release, Factors Affecting Reserve Balances - http://www.federalreserve.gov/releases/h41/Current/ (Erişim Tarihi : 29 Mayıs 2015) H.1,
  • Fisunoğlu, M, Bilge K. T. (2009), Keynes Devrimi ve Keynesyen İktisat. Ekonomik Yaklaşım 20.7031-60.
  • Fukase, A. (2015), Pint-Size Humanoid Helps Customers at Japanese Bank, Wall Street Journal Gazetesi Bloğu,
  • Japan Times, 14 April 2015 2:50 pm JST, http://blogs.wsj.com/japanrealtime/2015/04/14/pint-size-robot-helps- customers-at-japanese-bank/ (Erişim Tarihi : 29 Mayıs 2015)
  • Griffin, A. (Monday 12 January 2015), Stephen Hawking, Elon Musk And Others Call For Research To Avoid
  • Dangers Of Artificial Intelligence, http://www.independent.co.uk/life-style/gadgets-and-tech/news/stephen- hawking-elon-musk-and-others-call-for-research-to-avoid-dangers-of-artificial-intelligence-9972660.html, (Erişim Tarihi : 29 Mayıs 2015)
  • HT Ekonomi. (28 Mayıs 2015 Perşembe, 13:51:15), Yunanistan'ın iflas riski yükseldi . Habertürk Haber Sitesi,
  • Anadolu Ajansı Haberi. http://www.haberturk.com/ekonomi/ekonomi/haber/1084161-yunanistanin-iflas-riski- yukseldi (Erişim Tarihi : 29 Mayıs 2015)
  • Howden, D. (3 September 2009). Can a Central Bank Go Broke ? Mises Institute Daily. https://mises.org/library/can-central-bank-go-broke (Erişim Tarihi: 19 Nisan 2015).
  • Kharpal, A. (6 Mayıs 2015 | 9:51 AM ET), Amazon’s drones could follow you to work, CNBC Haber Kanalı Web
  • Sitesi, http://www.cnbc.com/2015/05/06/patent-filing-lifts-lid-on-amazons-drone-delivery-plans.html (Erişim Tarihi : 29 Mayıs 2015)
  • Leuski, A. (2006), How to talk to a hologram?. Proceedings of the 11th International Conference on Intelligent User Interfaces. ACM.
  • Lewis, T. LiveScience.com (25 Şubat 2015), Stephen Hawking Thinks These 3 Things Could Destroy Humanity. http://www.livescience.com/49952-stephen-hawking-warnings-to-humanity.html (Erişim Tarihi : 25 Nisan 2015)
  • Lolli, F.M.A. (2013). Semantics and pragmatics in actual software applications and in web search engines: exploring innovations. CoRR abs/1307.0087 . http://arxiv.org/ftp/arxiv/papers/1307/1307.0087.pdf
  • Markoff, J. (2010), Google Cars Drive Themselves, in TrafŞc. New York Times 9
  • Mas, I., & Kumar, K. (June 2008). Banking on Mobiles: Why, How, for Whom ? Focus Note 48. Washington, D.C.: CGAP Publications.
  • Matthews, D. (2013), I, Robot: Can Artificial Inteligence Play A Role In Business Applications? : 20.
  • Murray, S.H., Keevil, A.A. (21 August 2014). System and Method for Interactive Virtual Banking, Patent, No : US 20140236740 A1.
  • Noel, C., Glazer, R. (1987), Marketing and Technology: A Strategic Coalignment. Journal of Marketing, Vol. 51, No.3 : 1-14
  • Phillips, A. (07 Ekim 2014), Volkswagen to replace human workforce with robots in Germany to meet demand.
  • Manufacturing Global Magazine. http://www.manufacturingglobal.com/peopleskills/170/Volkswagen-to- replace-human-workforce-with-robots-in-Germany-to-meet-demand (Erişim Tarihi : 25 Nisan 2015)
  • Porter, M.E. (1985, republished 1998). Competitive Advantage: Creating and Sustaining Superior
  • Performance,The Free Press, New York. Roubini, N. (08 Aralık 2014), Rise of the Machines: Downfall of the Economy? http://www.roubinisedge.com/nouriel-unplugged/rise-of-the-machines-downfall-of-the-economy (Erişim Tarihi : 25 Nisan 2015)
  • Seyed Javadin, S. R., & Yazdani, S. (2005). Factors Affecting The Intention Of Customers To Use Internet Banking
  • Service (Case Study Saman Bank). Management Knowledge, 70, 45-61. Singer, P. W. (2010), War of the Machines. Scientific American 303.1: 56-63. Stiglitz, http://www.nber.org/papers/w20670 , National Bureau Of Economic Research 1050, s.3. (Erişim Tarihi : 25 Nisan 2015) 2014), Unemployment And Innovation. Working Paper 20670
  • Tarhan, U. (Şubat 2010), Türkiye İşveren Sendikaları Konfederasyonu İşveren Dergisi. 5 : 26-29. http://tisk.org.tr/tr/e-dergiler/isveren/2010/subat/index.html (Erişim Tarihi : 25 Nisan 2015)
  • Taylor, J. G. (1993). The Promise of neural networks. Springer-Verlag New York, Inc.
  • Wagstaff, K. (03 Ağustos 2015), NASA Astronaut Scott Kelly Answers Twitter Questions from Space. NBC News
  • Haber Web Sitesi, Science, Space. http://www.nbcnews.com/science/space/nasa-astronaut-scott-kelly-answers- twitter-questions-iss-n403071, (Erişim Tarihi : 06 Ağustos 2015)
  • World Economic Forum, Agenda, Artificial Intelligence and Robotics. https://agenda.weforum.org/topic/global- issues/future-of-the-internet/artificial-intelligence-and-robotics/ (Erişim Tarihi : 25 Nisan 2015)

THE EFFETCS OF TECHNOLOGICAL DEVELOPMENT AND ARTIFICIAL INTELLIGENCE STUDIES ON MARKETING

Yıl 2015, Cilt: 2 Sayı: 3, 0 - 0, 29.09.2015

Cuneyt Dirican

Öz

The use of Artificial Intelligence and Robotics at the Marketing and the overview of the impacts on customer relations will be highlighted within the paper. Internet, mobile technology, electronics, nanotechnology, advances in digital world has accelerated much more mechatronic work today. In the last World Economic Forum, Robotics and Artificial Intelligence found an important place and Roubini, Stiglitz participated for such effects and debates with their articles. The unemployment rate, the Philips Curve, Purchasing Power Parity, GDP, inflation, money, management, accounting, and so on will face significant changes with these developments in the coming years. One of the most significant impacts is expected to occur in Marketing. Analytical and Operational CRM, customer relationship management, sales, distribution channels, product costs and pricing, data mining, will be affected by the behavioral change arising by the Robotics and Artificial Intelligence developments. This article will put the conceptual and theoretical work of these new developments.

Anahtar Kelimeler

Robotics artificial intelligence marketing CRM technology customer relations

Kaynakça

  • Aamoth, D. (2012), Hologram-like’ Helpers Materializing at New York-Area Airports Soon, Time Dergisi, May 22, 2012, soon/ (Erişim Tarihi : 25 Mayıs 2015)
  • Achrol, R.S., Kotler, P (1999), Marketing in the Network Economy, Journal of Marketing, Vol. 63, Fundamental
  • Issues and Directions for Marketing : 146-163
  • Algaç, K. (2010), Kullanıcıya Göre Yükseklik Ayarı Yapabilen Mekatronik Tasarımlar ve Bir Uygulama Örneği,
  • Yayınlanmamış Yüksek Lisans Tezi, Balıkesir : Balıkesir Üniversitesi, FBE. Altan, M. & Karasioğlu, F. (25-26 Kasım 2004). Internet Bankacılığının Toplum Katmanlarınca Kullanımı Üzerine Bir
  • Araştırma. 3. Ulusal Bilgi, Ekonomi ve Yönetim Kongresi, Osmangazi Üniversitesi : 601-611. Amiri Aghdaie, S.F., Karimi, R. & Abasaltian, A. (28 March 2015). The Evaluation of Effect Electronic Banking in
  • Customer Satisfaction and Loyalty. International Journal of Marketing Studies; Vol. 7, No. 2. Canadian Center of Science and Education. ISSN 1918-719X E-ISSN 1918-7203.
  • Ardor, H., Varlık, S. (2012), Keynes’in Likidite Tercihi Kuramı’nda Finans Motifi ile Para Talebinin Önemi ve Etkileri.
  • Ekonomik Yaklaşım 23.1 : 195-220. Basel Committee on Banking Supervision. (2003). Risk Management Principles for Electronic Banking, Switzerland : Bank of International Settlements, 1-11. http://www.bis.org/publ/bcbs98.pdf (Erişim Tarihi: 19 Nisan 2015).
  • Baydur, C. M., Süslü, B. (2011), Likidite Tuzağı Altında Para ve Maliye Politikası: AB ve Türkiye Deneyimi, Optimal
  • Monetary and Fiscal Policies Under Liquidity Trap: EU and Turkish Experience. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, C.16, S.2 :13-38. Bayrakdaroğlu, A.(2012). Bireylerin İnternet Bankacılığı Kullanımını Etkileyen Faktörlerin Belirlenmesi Üzerine Bir
  • Alan Araştırması. Business and Economics Research Journal, V.3 No. 4, 57-75. ISSN: 1309-2448.
  • Brooks, R. A. (2002), Flesh And Machines: How Robots Will Change Us. New York: Pantheon Books.
  • Buiter, W. (May 2008). Can Central Banks Go Broke ? European Institute, LSE, Universiteit van Amsterdam and CEPR, Center for Economic Policy Research, Policy Insight No. 24, 10-11.
  • Enloe, L. H., Murphy, J. A., & Rubinstein, C. B. (1966). Hologram transmission via television. Bell System Technical Journal, 45(2) : 335-339.
  • Faden, E.S. (2001), The Cyberfilm: Hollywood and Computer Technology, Strategies: Journal of Theory, Culture &
  • Politics, Volume 14, Issue 1 : 77-90
  • Federal Reserve Statistical Release, Factors Affecting Reserve Balances - http://www.federalreserve.gov/releases/h41/Current/ (Erişim Tarihi : 29 Mayıs 2015) H.1,
  • Fisunoğlu, M, Bilge K. T. (2009), Keynes Devrimi ve Keynesyen İktisat. Ekonomik Yaklaşım 20.7031-60.
  • Fukase, A. (2015), Pint-Size Humanoid Helps Customers at Japanese Bank, Wall Street Journal Gazetesi Bloğu,
  • Japan Times, 14 April 2015 2:50 pm JST, http://blogs.wsj.com/japanrealtime/2015/04/14/pint-size-robot-helps- customers-at-japanese-bank/ (Erişim Tarihi : 29 Mayıs 2015)
  • Griffin, A. (Monday 12 January 2015), Stephen Hawking, Elon Musk And Others Call For Research To Avoid
  • Dangers Of Artificial Intelligence, http://www.independent.co.uk/life-style/gadgets-and-tech/news/stephen- hawking-elon-musk-and-others-call-for-research-to-avoid-dangers-of-artificial-intelligence-9972660.html, (Erişim Tarihi : 29 Mayıs 2015)
  • HT Ekonomi. (28 Mayıs 2015 Perşembe, 13:51:15), Yunanistan'ın iflas riski yükseldi . Habertürk Haber Sitesi,
  • Anadolu Ajansı Haberi. http://www.haberturk.com/ekonomi/ekonomi/haber/1084161-yunanistanin-iflas-riski- yukseldi (Erişim Tarihi : 29 Mayıs 2015)
  • Howden, D. (3 September 2009). Can a Central Bank Go Broke ? Mises Institute Daily. https://mises.org/library/can-central-bank-go-broke (Erişim Tarihi: 19 Nisan 2015).
  • Kharpal, A. (6 Mayıs 2015 | 9:51 AM ET), Amazon’s drones could follow you to work, CNBC Haber Kanalı Web
  • Sitesi, http://www.cnbc.com/2015/05/06/patent-filing-lifts-lid-on-amazons-drone-delivery-plans.html (Erişim Tarihi : 29 Mayıs 2015)
  • Leuski, A. (2006), How to talk to a hologram?. Proceedings of the 11th International Conference on Intelligent User Interfaces. ACM.
  • Lewis, T. LiveScience.com (25 Şubat 2015), Stephen Hawking Thinks These 3 Things Could Destroy Humanity. http://www.livescience.com/49952-stephen-hawking-warnings-to-humanity.html (Erişim Tarihi : 25 Nisan 2015)
  • Lolli, F.M.A. (2013). Semantics and pragmatics in actual software applications and in web search engines: exploring innovations. CoRR abs/1307.0087 . http://arxiv.org/ftp/arxiv/papers/1307/1307.0087.pdf
  • Markoff, J. (2010), Google Cars Drive Themselves, in TrafŞc. New York Times 9
  • Mas, I., & Kumar, K. (June 2008). Banking on Mobiles: Why, How, for Whom ? Focus Note 48. Washington, D.C.: CGAP Publications.
  • Matthews, D. (2013), I, Robot: Can Artificial Inteligence Play A Role In Business Applications? : 20.
  • Murray, S.H., Keevil, A.A. (21 August 2014). System and Method for Interactive Virtual Banking, Patent, No : US 20140236740 A1.
  • Noel, C., Glazer, R. (1987), Marketing and Technology: A Strategic Coalignment. Journal of Marketing, Vol. 51, No.3 : 1-14
  • Phillips, A. (07 Ekim 2014), Volkswagen to replace human workforce with robots in Germany to meet demand.
  • Manufacturing Global Magazine. http://www.manufacturingglobal.com/peopleskills/170/Volkswagen-to- replace-human-workforce-with-robots-in-Germany-to-meet-demand (Erişim Tarihi : 25 Nisan 2015)
  • Porter, M.E. (1985, republished 1998). Competitive Advantage: Creating and Sustaining Superior
  • Performance,The Free Press, New York. Roubini, N. (08 Aralık 2014), Rise of the Machines: Downfall of the Economy? http://www.roubinisedge.com/nouriel-unplugged/rise-of-the-machines-downfall-of-the-economy (Erişim Tarihi : 25 Nisan 2015)
  • Seyed Javadin, S. R., & Yazdani, S. (2005). Factors Affecting The Intention Of Customers To Use Internet Banking
  • Service (Case Study Saman Bank). Management Knowledge, 70, 45-61. Singer, P. W. (2010), War of the Machines. Scientific American 303.1: 56-63. Stiglitz, http://www.nber.org/papers/w20670 , National Bureau Of Economic Research 1050, s.3. (Erişim Tarihi : 25 Nisan 2015) 2014), Unemployment And Innovation. Working Paper 20670
  • Tarhan, U. (Şubat 2010), Türkiye İşveren Sendikaları Konfederasyonu İşveren Dergisi. 5 : 26-29. http://tisk.org.tr/tr/e-dergiler/isveren/2010/subat/index.html (Erişim Tarihi : 25 Nisan 2015)
  • Taylor, J. G. (1993). The Promise of neural networks. Springer-Verlag New York, Inc.
  • Wagstaff, K. (03 Ağustos 2015), NASA Astronaut Scott Kelly Answers Twitter Questions from Space. NBC News
  • Haber Web Sitesi, Science, Space. http://www.nbcnews.com/science/space/nasa-astronaut-scott-kelly-answers- twitter-questions-iss-n403071, (Erişim Tarihi : 06 Ağustos 2015)
  • World Economic Forum, Agenda, Artificial Intelligence and Robotics. https://agenda.weforum.org/topic/global- issues/future-of-the-internet/artificial-intelligence-and-robotics/ (Erişim Tarihi : 25 Nisan 2015)
Toplam 47 adet kaynakça vardır.

Ayrıntılar

Bölüm Articles
Yazarlar

Cuneyt Dirican

Yayımlanma Tarihi 29 Eylül 2015
Yayımlandığı Sayı Yıl 2015 Cilt: 2 Sayı: 3

Kaynak Göster

APA Dirican, C. (2015). THE EFFETCS OF TECHNOLOGICAL DEVELOPMENT AND ARTIFICIAL INTELLIGENCE STUDIES ON MARKETING. Journal of Management Marketing and Logistics, 2(3). https://doi.org/10.17261/Pressacademia.2015312948

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