A GEOGRAPHICAL INFORMATION SYSTEMS-BASED ANALYSIS OF THE PROFILE AND PREFERENCES OF GERMAN AIRLINE PASSANGERS

Yıl 2016, Cilt: 3 Sayı: 4, 329 - 345, 30.12.2016

Fatma Selin Sak Ozlem Atalik Hakan Uygucgil

https://doi.org/10.17261/Pressacademia.2016.338

Öz

The increasing globalization,
rapidly advancing technology and the changes in social life today force the
airline industry to continuously restructure and improve itself. As the
importance of relations grows, it is crucial to know the exact status of customer
demand and expectations so as to better understand their purchasing activities
in air transport that involves a win-win situation and an increasing rate of
interaction between customers and businesses. With fierce competition, air
transport requires airline businesses to benefit from advancing technology and
incorporate their marketing strategies into these technologies so that they can
survive and remain profitable by keeping a competitive edge. As such, by
employing Geographical Information Systems, the present study aims to analyze
the profiles and preferences of German leisure air passengers and present the
spatially-based findings. The results of the study are expected to contribute
to airline businesses, tourism companies and the academic literature. 

Anahtar Kelimeler

Airline businesses, air passengers, geographical information systems, thematic maps

Kaynakça

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