A HIERARCHICAL APPROACH FOR DEFINING AND CLASSIFYING CONSTRUCTS IN MANAGEMENT AND MARKETING RESEARCH: EXAMPLES FROM THE FIELD OF DYSFUNCTIONAL BEHAVIOR

Yıl 2018, Cilt: 5 Sayı: 1, 55 - 65, 30.03.2018

Mehmet Okan A. Banu Elmadag

https://doi.org/10.17261/Pressacademia.2018.807

Öz

Purpose - Construct clarity and overlapping problems are obvious
in management and marketing literatures. Moreover, they cause serious
methodological problems. It is vital to provide meaningful definition and
classification procedures for management and marketing phenomena. Current paper
argues that defining and classifying constructs using hierarchical approach can
provide clear and practically meaningful construct definitions and
classifications.    

Methodology - Current paper reviews construct definition articles in
the fields of management, marketing and psychology in order to provide
hierarchical construct definition and classification procedure. Authors also
apply this procedure in the field of dysfunctional behavior, which has
seriously suffered from construct definition overlaps.

Findings- Although previous literature tends to classify
constructs dichotomously (latent constructs and observable variables), our
literature review discovers more than two levels in the hierarchical
abstraction-generalizability continuum, such as umbrella and bridging
constructs. 

Conclusion- Current paper concludes that using hierarchical
criteria map for defining and classifying constructs may cause meaningful,
distinct (but not disconnected) construct definitions, which clearly target
real world phenomena.  

Anahtar Kelimeler

Construct definition, dysfunctional behavior, construct clarity, umbrella constructs, bridging constructs

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