Öz
Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for survivability and sustainability in a world increasingly dependent on energy.
Methodology - In-depth interview is the chosen method to obtain the critical opinions of small number of respondents who play a crucial role for decision-making in a leading company that prefers to utilize localization. This data is collated into a content analysis to determine the factors influencing it.
Findings- Localization from a global company engaging in renewable energy sector can be desirable, and indeed, profitable, insomuch as the right conditions outlined by the interviewees are created.
Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.
Anahtar Kelimeler
Renewable energy multinational corporation strategies localization government policies
Kaynakça
- Ataseven, M. (2017, september 28). Rüzgâr Enerjisinin Geleceği ve YEKA. Türkiye Rüzgar Enerjisi Birliği.
- Blazev, A. (2016). Global Energy Market Trends. The Fairmont Press, Inc.
- Boyce, C., & Neale, P. (2006). Conducting In-Depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input. Pathfinder International.
- Demirbaş, A. (2001). Energy balance, energy sources, energy policy, future developments and energy investments in Turkey. Index, p. 5.
- Erlingsson, C., & Brysiewicz, P. (2017). A hands-on Guide to Doing Content Analysis. ScienceDirect
- Feder, B. J. (2006). Theodore Levitt, 81, Who Coined the Term 'Globalization', Is Dead. The New York Times.
- Goldman, S. (2003). Dreaming with BRICs: The Path to 2050. Retrieved from http://www.goldmansachs.com/our-thinking/archive/brics-dream.html
- GWEC. (2018, April). Global Wind Report. Annual Market Update.
- İzgi, M. F. (2017, October). Renewable Energy Turkey. Retrieved from Renewable Energy Turkey: https://gettingthedealthrough.com/area/99/jurisdiction/54/renewable-energy-2018-turkey/
- Johri, L. M., & Petison, P. (2008). Value-based localization localization strategies automobile subsidiaries in Thailand. International Journal of Emerging Markets, 141.
- Levitt, T. (1983). The Globalization of Markets. Harward Business Review.
- Maha , L., Ignat, I., & Maha , S. (2010). The impact of business localization on the international trade.
- Pamir, N. (2005). "Enerji Politikaları ve Küresel Gelişmeler", Stratejik Analiz.
- Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students.
- Serifsoy, A. (2019, June). An Explatory Study on the Dynamics of Localization of Renewable Energy Industry Among the Managers of a Leading Company . İstanbul, Turkey.
- Vaclav, K. (2012). Seeking real causes of the European crisis. A Journal of Public Policy
Öz
Kaynakça
- Ataseven, M. (2017, september 28). Rüzgâr Enerjisinin Geleceği ve YEKA. Türkiye Rüzgar Enerjisi Birliği.
- Blazev, A. (2016). Global Energy Market Trends. The Fairmont Press, Inc.
- Boyce, C., & Neale, P. (2006). Conducting In-Depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input. Pathfinder International.
- Demirbaş, A. (2001). Energy balance, energy sources, energy policy, future developments and energy investments in Turkey. Index, p. 5.
- Erlingsson, C., & Brysiewicz, P. (2017). A hands-on Guide to Doing Content Analysis. ScienceDirect
- Feder, B. J. (2006). Theodore Levitt, 81, Who Coined the Term 'Globalization', Is Dead. The New York Times.
- Goldman, S. (2003). Dreaming with BRICs: The Path to 2050. Retrieved from http://www.goldmansachs.com/our-thinking/archive/brics-dream.html
- GWEC. (2018, April). Global Wind Report. Annual Market Update.
- İzgi, M. F. (2017, October). Renewable Energy Turkey. Retrieved from Renewable Energy Turkey: https://gettingthedealthrough.com/area/99/jurisdiction/54/renewable-energy-2018-turkey/
- Johri, L. M., & Petison, P. (2008). Value-based localization localization strategies automobile subsidiaries in Thailand. International Journal of Emerging Markets, 141.
- Levitt, T. (1983). The Globalization of Markets. Harward Business Review.
- Maha , L., Ignat, I., & Maha , S. (2010). The impact of business localization on the international trade.
- Pamir, N. (2005). "Enerji Politikaları ve Küresel Gelişmeler", Stratejik Analiz.
- Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students.
- Serifsoy, A. (2019, June). An Explatory Study on the Dynamics of Localization of Renewable Energy Industry Among the Managers of a Leading Company . İstanbul, Turkey.
- Vaclav, K. (2012). Seeking real causes of the European crisis. A Journal of Public Policy
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | İşletme |
| Bölüm | Articles |
| Yazarlar | |
| Yayımlanma Tarihi | 30 Haziran 2019 |
| Yayımlandığı Sayı | Yıl 2019 Cilt: 6 Sayı: 2 |
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