A TYPOLOGY FOR P2P ACCESS BASED EXCHANGES IN MARKETPLACES

Yıl 2017, Cilt: 3 Sayı: 1, 716 - 722, 30.06.2017

Can Ulker Sebnem Burnaz

https://doi.org/10.17261/Pressacademia.2017.648

Öz

Different business models, products and services that are
introduced with the advances in digital technologies and Internet gave rise to
alternative modes of consumption. Along with this shift from ownership-based to
an access based consumption, a stream of scholarly research has focused on
different aspects of alternative modes of consumption such as sharing, gift
giving, collaborative consumption, etc. to explain the emerging phenomena.
Although several conceptualizations can be found in the literature, there is
still a gap in the academic knowledge about peer-to-peer (P2P) sharing and its
content. Products and services subject to sharing may vary from a car that is
shared for a ride by the owner with a passenger in return for an economic
benefit -so called ridesharing-, or a house that is owned by an individual and
made available for rental of other people -as in Airbnb-. As the notion of
exchange differs significantly between various business models based on access
based P2P exchanges, this creates new possibilities to redefine the concept.
This study compares access based P2P exchanges with market-mediated
access-based consumption (Bardhi and Eckhardt, 2012) and sharing (Belk, 2007),
and offers a typology based on the level of transfer of ownership and economic
nature of perceived value. Real life business models are presented based on
this typology and further research directions are suggested to better
understand the main motivations of consumers for choosing an access based P2P
model rather than conventional options available in the market.

 

Anahtar Kelimeler

Sharing, collaborative consumption, exchange, internet, peer-to-peer

Kaynakça

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