Öz
This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek. Results show that the main factors influencing on customer choice are related with the stability and quality of banking services. Along with this such factors as interest rate of credits, location and number of branches are important factors too.
Anahtar Kelimeler
Kaynakça
- Dick, A. A. (2002), “Demand Estimation and Consumer Welfare in the Banking Industry”, Federal Reserve Board, FEDS Working Paper No. 2002-58.
- Alrubaiee, Laith and Al-Nazer, Nahla, (2010), “Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective”, International Journal of Marketing Studies, Vol 2, No 1.
- Jantan, Muhamad, Kamaruddin, Abdul Razak and Hoe, Ong Bian (1998), “Bank Attributes and Demographic Factors In Determining Customer Choice In Retail Banking: An Analytic Hierarchy Approach”, Asian Academy of Management Journal”, Vol. 3, No.2.
- Ardic, Oya Pinar and Yuzereroglu, Uygar, 2006, “A Multinomial Logit Model of Bank Choice: An Application to Turkey”: http://www.econ.boun.edu.tr/public_html/RePEc/pdf/200602.pdf
Öz
This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek. Results show that the main factors influencing on customer choice are related with the stability and quality of banking services. Along with this such factors as interest rate of credits, location and number of branches are important factors too.
Anahtar Kelimeler
Kaynakça
- Dick, A. A. (2002), “Demand Estimation and Consumer Welfare in the Banking Industry”, Federal Reserve Board, FEDS Working Paper No. 2002-58.
- Alrubaiee, Laith and Al-Nazer, Nahla, (2010), “Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective”, International Journal of Marketing Studies, Vol 2, No 1.
- Jantan, Muhamad, Kamaruddin, Abdul Razak and Hoe, Ong Bian (1998), “Bank Attributes and Demographic Factors In Determining Customer Choice In Retail Banking: An Analytic Hierarchy Approach”, Asian Academy of Management Journal”, Vol. 3, No.2.
- Ardic, Oya Pinar and Yuzereroglu, Uygar, 2006, “A Multinomial Logit Model of Bank Choice: An Application to Turkey”: http://www.econ.boun.edu.tr/public_html/RePEc/pdf/200602.pdf
Öz
Статья направлена на изучение факторов, влияющих на выбор клиентов банка на основе анкеты, реализованной в Бишкеке. Результаты показывают, что основные факторы, влияющие на выбор клиента, связаны со стабильностью и качеством банковских услуг. Наряду с этим важными факторами являются также процентная ставка кредитов, место и количество филиалов.
Anahtar Kelimeler
Kaynakça
- Dick, A. A. (2002), “Demand Estimation and Consumer Welfare in the Banking Industry”, Federal Reserve Board, FEDS Working Paper No. 2002-58.
- Alrubaiee, Laith and Al-Nazer, Nahla, (2010), “Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective”, International Journal of Marketing Studies, Vol 2, No 1.
- Jantan, Muhamad, Kamaruddin, Abdul Razak and Hoe, Ong Bian (1998), “Bank Attributes and Demographic Factors In Determining Customer Choice In Retail Banking: An Analytic Hierarchy Approach”, Asian Academy of Management Journal”, Vol. 3, No.2.
- Ardic, Oya Pinar and Yuzereroglu, Uygar, 2006, “A Multinomial Logit Model of Bank Choice: An Application to Turkey”: http://www.econ.boun.edu.tr/public_html/RePEc/pdf/200602.pdf
Ayrıntılar
| Birincil Dil | Rusça |
|---|---|
| Bölüm | Araştırma Makalesi |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Mayıs 2015 |
| Gönderilme Tarihi | 1 Şubat 2015 |
| Yayımlandığı Sayı | Yıl 2015 Sayı: 66 |