TEKSTIL ÜRÜNLERI TÜKETIMININ LOGIT MODELI YÖNTEMIYLE ANALIZI

Yıl 2014, Sayı: 64, 46 - 53, 01.05.2014

Anarkül Urdaletova Ebru Çağlayan Gülnara Karadeniz

Öz

The textile industry has been revived in recent years in Kyrgyzstan, and become one of the outcoming sector which was given priority in investment by the country. In light of these developments, the country's garment attitudes and buying behavior of consumers Explaining are gaining importance. For this purpose, the study of factors affecting consumer buying behavior was identified with statistical models in this study.

The study examined consumers' decision making approach, brand and fashion focus explanatory variables affecting the size is determined. Due to the conformity to the nature of the dependent variable and the explanatory variables the relationships between them were investigated by sequential logit model. Analysis of the results "brand and fashion focus" of the explanatory variables in the model of gender, income and the environment grows coefficients of the variables were found to be statistically significant at the 1% significance level.

Anahtar Kelimeler

textile industry, consumer behavior, influence factors, logit model

LOGIT MODEL ANALYSIS OF THE CONSUMPTION OF TEXTILE PRODUCTS

Öz

The textile industry has been revived in recent years in Kyrgyzstan, and become one of the outcoming sector which was given priority in investment by the country. In light of these developments, the country's garment attitudes and buying behavior of consumers Explaining are gaining importance. For this purpose, the study of factors affecting consumer buying behavior was identified with statistical models in this study.

The study examined consumers' decision making approach, brand and fashion focus explanatory variables affecting the size is determined. Due to the conformity to the nature of the dependent variable and the explanatory variables the relationships between them were investigated by sequential logit model. Analysis of the results "brand and fashion focus" of the explanatory variables in the model of gender, income and the environment grows coefficients of the variables were found to be statistically significant at the 1% significance level.

Anahtar Kelimeler

textile industry, consumer behavior, influence factors, logit model

АНАЛИЗ ПОТРЕБЛЕНИЯ ТЕКСТИЛЬНЫХ ИЗДЕЛИЙ МЕТОДОМ ЛОГИТ-МОДЕЛИ

Öz

В последние годы текстильная промышленность в Кыргызстане переживает период возрождения и становится одним из приоритетных в отношении предоставления инвестиций секторов экономики. В связи с этим изучение покупательcкого спроса и поведения потребителей приобретает актуальность. В нашем исследовании изучались факторы, влияющие на поведение покупателей, использовались статистические модели.

Исследовался подход к принятию решений потребителями, определялись факторы бренда и моды. Применялись последовательные логит-модели.

Anahtar Kelimeler

текстильная промышленность, поведение потребителей, факторы влияния, логит-модель

Kaynakça

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