Sistematik Derlemeler ve Meta Analiz
BibTex RIS Kaynak Göster

UNDERSTANDING MONEY: A FRAMEWORK FOR UNDERSTANDING RESEARCH ON MONEY CONSTRUCT IN CONSUMER BEHAVIOR

Yıl 2020, Cilt: 19 Sayı: Temmuz 2020(Özel Ek) - Prof. Dr. Sabri ORMAN Özel Sayısı, 554 - 581, 31.07.2020

Öz

Different disciplines such as economics, sociology, philosophy, and psychology have examined the different dimensions of money construct from different perspectives. In this paper, our aim is to review, summarize and categorize the previous literature on money that has used a consumer behavior point of view. By this aim, we reviewed 213 articles found in four recognized marketing journals (Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, and Journal of Marketing Research) and categorized the research found in these journals under six perspectives. These six perspectives on money research include 1) perceiving money, 2) managing and allocating money 3) spending money 4) giving money, 5) having money, 6) saving money. We investigated the related research under each perspective in detail and mentioned future research areas. This review could help researchers to see the gaps in the literature and direct their future research into these areas.

Kaynakça

  • Anderson, John R. and Gordon H. Bower (1973), Human Associative Memory, New York: Wiley & Sons.
  • Barkan, R., Ayal, S., Gino, F., & Ariely, D. (2012). The pot calling the kettle black: Distancing response to ethical dissonance. Journal of Experimental Psychology: General, 141, 757–773.
  • Bartels, D. M., & Urminsky, O. (2011). On intertemporal selfishness: How the perceived instability of identity underlies impatient consumption. Journal of Consumer Research, 38(1), 182-198.
  • Bolton, L. E., Bloom, P. N., & Cohen, J. B. (2011). Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans. Journal of Marketing Research, 48(SPL), S51-S59.
  • Bone, S. A., Lemon, K. N., Voorhees, C. M., Liljenquist, K. A., Fombelle, P. W., Detienne, K. B., & Money, R. B. (2017). “Mere Measurement Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior. Journal of Marketing Research, 54(1), 156-170.
  • Botner, K. A., Mishra, A., & Mishra, H. (2015). What's in a message? The longitudinal influence of a supportive versus combative orientation on the performance of nonprofits. Journal of Marketing Research, 52(1), 39-55. Bradford, T. W. (2015). Beyond fungible: Transforming money into moral and social resources. Journal of Marketing, 79(2), 79-97.
  • Brockner, J., Guzzi, B., Kane, J., Levine, E., & Shaplen, K. (1984). Organizational fundraising: Further evidence on the effect of legitimizing small donations. Journal of Consumer Research, 11(1), 611-614.
  • Burroughs, J. E., Dahl, D. W., Moreau, C. P., Chattopadhyay, A., & Gorn, G. J. (2011). Facilitating and rewarding creativity during new product development. Journal of Marketing, 75(4), 53-67.
  • Buunk, A. P., & Gibbons, F. X. (2007). Social comparison: The end of a theory and the emergence of a field. Organizational Behavior and Human Decision Processes, 102, 3–21.
  • Commuri, S., & Gentry, J. W. (2005). Resource allocation in households with women as chief wage earners. Journal of Consumer Research, 32(2), 185-195.
  • de Bellis, E., Hildebrand, C., Ito, K., Herrmann, A., & Schmitt, B. (2019). Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing. Journal of Marketing Research, 56(6), 1050-1065.
  • Dholakia, U., Tam, L., Yoon, S., & Wong, N. (2016). The ant and the grasshopper: understanding personal saving orientation of consumers. Journal of Consumer Research, 43(1), 134-155.
  • Di Muro, F., & Noseworthy, T. J. (2012). Money isn’t everything, but it helps if it doesn’t look used: How the physical appearance of money influences spending. Journal of Consumer Research, 39(6), 1330-1342.
  • Du, R. Y., & Kamakura, W. A. (2008). Where did all that money go? Understanding how consumers allocate their consumption budget. Journal of Marketing, 72(6), 109-131.
  • Duclos, R., & Khamitov, M. (2019). Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice. Journal of Consumer Psychology, 29(3), 445–454.
  • Durante, K. M., & Laran, J. (2016). The effect of stress on consumer saving and spending. Journal of Marketing Research, 53(5), 814-828.
  • Ein-Gar, D., & Levontin, L. (2013). Giving from a distance: Putting the charitable organization at the center of the donation appeal. Journal of Consumer Psychology, 23(2), 197-211.
  • Epstein, Seymour (1994), "Integration of the Cognitive and the Psychodynamic Unconscious," American Psychologist , 49 (8), 709-724.
  • Etkin, J., & Ratner, R. K. (2013). Goal pursuit, now and later: Temporal compatibility of different versus similar means. Journal of Consumer Research, 39(5), 1085-1099.
  • Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7, 117–140.
  • Festjens, A., Bruyneel, S., & Dewitte, S. (2014). What a feeling! Touching sexually laden stimuli makes women seek rewards. Journal of Consumer Psychology, 24(3), 387-393.
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  • Furse, D. H., & Stewart, D. W. (1982). Monetary incentives versus promised contribution to charity: New evidence on mail survey response. Journal of Marketing Research, 19(3), 375-380.
  • Furse, D. H., Stewart, D. W., & Rados, D. L. (1981). Effects of foot-in-the-door, cash incentives, and followups on survey response, 473-478.
  • Galoni, C., & Noseworthy, T. J. (2015). Does dirty money influence product valuations?. Journal of Consumer Psychology, 25(2), 304-310.
  • Garbinsky, E. N., & Gladstone, J. J. (2019). The Consumption Consequences of Couples Pooling Finances. Journal of Consumer Psychology, 29(3), 353-369.
  • Garbinsky, E. N., Klesse, A. K., & Aaker, J. (2014). Money in the bank: Feeling powerful increases saving. Journal of Consumer Research, 41(3), 610-623.
  • Goldsmith, K., Roux, C., & Ma, J. (2018). When seeking the best brings out the worst in consumers: Understanding the relationship between a maximizing mindset and immoral behavior. Journal of Consumer Psychology, 28(2), 293-309.
  • Gray, Heather M., Kurt Gray, and Daniel M. Wegner (2007), “Dimensions of Mind Perception,” Science, 315 (5812), 619.
  • Hansen, J., Kutzner, F., & Wänke, M. (2012). Money and thinking: Reminders of money trigger abstract construal and shape consumer judgments. Journal of Consumer Research, 39(6), 1154-1166.
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PARAYI ANLAMAK: TÜKETİCİ DAVRANIŞI ALANINDA PARA KAVRAMI ÜZERİNE YAPILAN ARAŞTIRMALARI ANLAMAYA YÖNELİK BİR ÇERÇEVE

Yıl 2020, Cilt: 19 Sayı: Temmuz 2020(Özel Ek) - Prof. Dr. Sabri ORMAN Özel Sayısı, 554 - 581, 31.07.2020

Öz

Para kavramının farklı boyutları, iktisat, sosyoloji, felsefe, psikoloji gibi çeşitli disiplinler tarafından farklı bakış açılarıyla incelenmiştir. Bu araştırmada ise amacımız, para kavramı üzerine tüketici davranışı bakış açısını kullanarak yapılmış geçmiş araştırmaları incelemek, özetlemek ve kategorize etmektir. Bu amaç doğrultusunda, tanınan dört pazarlama dergisinde (Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, and Journal of Marketing Research) bulduğumuz 213 makaleyi inceledik. Bulunan makaleleri ise, incelememiz sonucu altı perspektif altında topladık: 1) parayı algılamak, 2) parayı yönetmek ve ayırmak, 3) parayı harcamak, 4) parayı vermek/bağışlamak, 5) paraya sahip olmak, 6) parayı biriktirmek. Her perspektif altındaki araştırmalar detaylıca incelenmiş ve gelecek çalışma önerileri sunulmuştur. Bu araştırma, alandaki boşlukların görülmesi ve gelecek çalışmaların bu noktalara yönlendirilmesi konusunda araştırmacılara yardımcı olabilecektir. 

Kaynakça

  • Anderson, John R. and Gordon H. Bower (1973), Human Associative Memory, New York: Wiley & Sons.
  • Barkan, R., Ayal, S., Gino, F., & Ariely, D. (2012). The pot calling the kettle black: Distancing response to ethical dissonance. Journal of Experimental Psychology: General, 141, 757–773.
  • Bartels, D. M., & Urminsky, O. (2011). On intertemporal selfishness: How the perceived instability of identity underlies impatient consumption. Journal of Consumer Research, 38(1), 182-198.
  • Bolton, L. E., Bloom, P. N., & Cohen, J. B. (2011). Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans. Journal of Marketing Research, 48(SPL), S51-S59.
  • Bone, S. A., Lemon, K. N., Voorhees, C. M., Liljenquist, K. A., Fombelle, P. W., Detienne, K. B., & Money, R. B. (2017). “Mere Measurement Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior. Journal of Marketing Research, 54(1), 156-170.
  • Botner, K. A., Mishra, A., & Mishra, H. (2015). What's in a message? The longitudinal influence of a supportive versus combative orientation on the performance of nonprofits. Journal of Marketing Research, 52(1), 39-55. Bradford, T. W. (2015). Beyond fungible: Transforming money into moral and social resources. Journal of Marketing, 79(2), 79-97.
  • Brockner, J., Guzzi, B., Kane, J., Levine, E., & Shaplen, K. (1984). Organizational fundraising: Further evidence on the effect of legitimizing small donations. Journal of Consumer Research, 11(1), 611-614.
  • Burroughs, J. E., Dahl, D. W., Moreau, C. P., Chattopadhyay, A., & Gorn, G. J. (2011). Facilitating and rewarding creativity during new product development. Journal of Marketing, 75(4), 53-67.
  • Buunk, A. P., & Gibbons, F. X. (2007). Social comparison: The end of a theory and the emergence of a field. Organizational Behavior and Human Decision Processes, 102, 3–21.
  • Commuri, S., & Gentry, J. W. (2005). Resource allocation in households with women as chief wage earners. Journal of Consumer Research, 32(2), 185-195.
  • de Bellis, E., Hildebrand, C., Ito, K., Herrmann, A., & Schmitt, B. (2019). Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing. Journal of Marketing Research, 56(6), 1050-1065.
  • Dholakia, U., Tam, L., Yoon, S., & Wong, N. (2016). The ant and the grasshopper: understanding personal saving orientation of consumers. Journal of Consumer Research, 43(1), 134-155.
  • Di Muro, F., & Noseworthy, T. J. (2012). Money isn’t everything, but it helps if it doesn’t look used: How the physical appearance of money influences spending. Journal of Consumer Research, 39(6), 1330-1342.
  • Du, R. Y., & Kamakura, W. A. (2008). Where did all that money go? Understanding how consumers allocate their consumption budget. Journal of Marketing, 72(6), 109-131.
  • Duclos, R., & Khamitov, M. (2019). Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice. Journal of Consumer Psychology, 29(3), 445–454.
  • Durante, K. M., & Laran, J. (2016). The effect of stress on consumer saving and spending. Journal of Marketing Research, 53(5), 814-828.
  • Ein-Gar, D., & Levontin, L. (2013). Giving from a distance: Putting the charitable organization at the center of the donation appeal. Journal of Consumer Psychology, 23(2), 197-211.
  • Epstein, Seymour (1994), "Integration of the Cognitive and the Psychodynamic Unconscious," American Psychologist , 49 (8), 709-724.
  • Etkin, J., & Ratner, R. K. (2013). Goal pursuit, now and later: Temporal compatibility of different versus similar means. Journal of Consumer Research, 39(5), 1085-1099.
  • Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7, 117–140.
  • Festjens, A., Bruyneel, S., & Dewitte, S. (2014). What a feeling! Touching sexually laden stimuli makes women seek rewards. Journal of Consumer Psychology, 24(3), 387-393.
  • Fisher, Robert J. and David Ackerman (1998), "The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective," Journal of Consumer Research, 25 (3).
  • Furse, D. H., & Stewart, D. W. (1982). Monetary incentives versus promised contribution to charity: New evidence on mail survey response. Journal of Marketing Research, 19(3), 375-380.
  • Furse, D. H., Stewart, D. W., & Rados, D. L. (1981). Effects of foot-in-the-door, cash incentives, and followups on survey response, 473-478.
  • Galoni, C., & Noseworthy, T. J. (2015). Does dirty money influence product valuations?. Journal of Consumer Psychology, 25(2), 304-310.
  • Garbinsky, E. N., & Gladstone, J. J. (2019). The Consumption Consequences of Couples Pooling Finances. Journal of Consumer Psychology, 29(3), 353-369.
  • Garbinsky, E. N., Klesse, A. K., & Aaker, J. (2014). Money in the bank: Feeling powerful increases saving. Journal of Consumer Research, 41(3), 610-623.
  • Goldsmith, K., Roux, C., & Ma, J. (2018). When seeking the best brings out the worst in consumers: Understanding the relationship between a maximizing mindset and immoral behavior. Journal of Consumer Psychology, 28(2), 293-309.
  • Gray, Heather M., Kurt Gray, and Daniel M. Wegner (2007), “Dimensions of Mind Perception,” Science, 315 (5812), 619.
  • Hansen, J., Kutzner, F., & Wänke, M. (2012). Money and thinking: Reminders of money trigger abstract construal and shape consumer judgments. Journal of Consumer Research, 39(6), 1154-1166.
  • Hansen, R. A. (1980). A self-perception interpretation of the effect of monetary and nonmonetary incentives on mail survey respondent behavior. Journal of Marketing Research, 17(1), 77-83.
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  • Lasaleta, J. D., Sedikides, C., & Vohs, K. D. (2014). Nostalgia weakens the desire for money. Journal of Consumer Research, 41(3), 713-729.
  • Lee, L., Lee, M. P., Bertini, M., Zauberman, G., & Ariely, D. (2015). Money, time, and the stability of consumer preferences. Journal of Marketing Research, 52(2), 184-199.
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  • Levav, J., & McGraw, A. P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46(1), 66-80.
  • Lin, S. C., & Reich, T. (2018). To give or not to give? Choosing chance under moral conflict. Journal of Consumer Psychology, 28(2), 211-233.
  • Liu, P. J., Lamberton, C., & Haws, K. L. (2015). Should firms use small financial benefits to express appreciation to consumers? Understanding and avoiding trivialization effects. Journal of Marketing, 79(3), 74-90.
  • Liu, W., & Aaker, J. (2008). The happiness of giving: The time-ask effect. Journal of consumer research, 35(3), 543-557.
  • Lynch Jr, J. G., Netemeyer, R. G., Spiller, S. A., & Zammit, A. (2009). A generalizable scale of propensity to plan: the long and the short of planning for time and for money. Journal of Consumer Research, 37(1), 108-128.
  • Macdonnell, R., & White, K. (2015). How construals of money versus time impact consumer charitable giving. Journal of Consumer Research, 42(4), 551-563.
  • May, F., & Monga, A. (2014). When time has a will of its own, the powerless don't have the will to wait: Anthropomorphism of time can decrease patience. Journal of Consumer Research, 40(5), 924-942.
  • McDaniel, S. W., & Rao, C. P. (1980). The effect of monetary inducement on mailed questionnaire response quality. Journal of Marketing Research, 17(2), 265-268.
  • Mead, N. L., Baumeister, R. F., Stillman, T. F., Rawn, C. D., & Vohs, K. D. (2010). Social exclusion causes people to spend and consume strategically in the service of affiliation. Journal of consumer research, 37(5), 902-919.
  • Meloy, M. G., Russo, J. E., & Miller, E. G. (2006). Monetary incentives and mood. Journal of Marketing Research, 43(2), 267-275. Mishra, H., Mishra, A., & Nayakankuppam, D. (2006). Money: A bias for the whole. Journal of Consumer Research, 32(4), 541-549.
  • Mogilner, C., & Aaker, J. (2009). “The time vs. money effect”: Shifting product attitudes and decisions through personal connection. Journal of Consumer Research, 36(2), 277-291.
  • Morewedge, C. K., Holtzman, L., & Epley, N. (2007). Unfixed resources: Perceived costs, consumption, and the accessible account effect. Journal of Consumer Research, 34(4), 459-467.
  • Netemeyer, R. G., Warmath, D., Fernandes, D., & Lynch Jr, J. G. (2017). How am I doing? Perceived financial well-being, its potential antecedents, and its relation to overall well-being. Journal of Consumer Research, 45(1), 68-89.
  • Nicolao, L., Irwin, J. R., & Goodman, J. K. (2009). Happiness for sale: Do experiential purchases make consumers happier than material purchases?. Journal of Consumer Research, 36(2), 188-198.
  • Okada, E. M. (2005). Justification effects on consumer choice of hedonic and utilitarian goods. Journal of marketing research, 42(1), 43-53.
  • Okada, Erica M. and Stephen J. Hoch (2004), “Spending Time versus Spending Money,” Journal of Consumer Research, 31 (2), 313–23.
  • Otterbring, T., Ringler, C., Sirianni, N. J., & Gustafsson, A. (2018). The Abercrombie & Fitch effect: The impact of physical dominance on male customers' status-signaling consumption. Journal of Marketing Research, 55(1), 69-79.
  • Pham, M. T., Cohen, J. B., Pracejus, J. W., & Hughes, G. D. (2001). Affect monitoring and the primacy of feelings in judgment. Journal of consumer research, 28(2), 167-188.
  • Polman, E., Effron, D. A., & Thomas, M. R. (2018). Other people’s money: Money’s perceived purchasing power is smaller for others than for the self. Journal of Consumer Research, 45(1), 109-125.
  • Pressley, M. M., & Tullar, W. L. (1977). A factor interactive investigation of mail survey response rates from a commercial population. Journal of Marketing Research, 14(1), 108-111.
  • Raghubir, P., & Srivastava, J. (2009). The denomination effect. Journal of Consumer Research, 36(4), 701-713.
  • Reed, A., Aquino, K., & Levy, E. (2007). Moral identity and judgments of charitable behaviors. Journal of Marketing, 71(1), 178-193.
  • Reingen, P. H. (1978). On inducing compliance with requests. Journal of Consumer Research, 5(2), 96-102.
  • Rick, S. I., Small, D. A., & Finkel, E. J. (2011). Fatal (fiscal) attraction: Spendthrifts and tightwads in marriage. Journal of Marketing Research, 48(2), 228-237.
  • Rozin, P., Nemeroff, C., Wane, M., & Sherrod, A. (1989). Operation of the sympathetic magical law of contagion in interpersonal attitudes among Americans. Bulletin of the Psychonomic Society, 27(4), 367–370.
  • Rucker, D. D., Dubois, D., & Galinsky, A. D. (2010). Generous paupers and stingy princes: Power drives consumer spending on self versus others. Journal of Consumer Research, 37(6), 1015-1029.
  • Saini, Ritesh and Ashwani Monga (2008), “How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money,” Journal of Consumer Research, 34 (6), 914–22.
  • Schlosser, A. E., & Levy, E. (2016). Helping others or oneself: How direction of comparison affects prosocial behavior. Journal of Consumer Psychology, 26(4), 461-473.
  • Scott, M. L., & Nowlis, S. M. (2013). The effect of goal specificity on consumer goal reengagement. Journal of Consumer Research, 40(3), 444-459.
  • Shaddy, F., & Shah, A. K. (2018). Deciding who gets what, fairly. Journal of Consumer Research, 45(4), 833-848.
  • Shah, A. M., Eisenkraft, N., Bettman, J. R., & Chartrand, T. L. (2015). “Paper or plastic?”: How we pay influences post-transaction connection. Journal of Consumer Research, 42(5), 688-708.
  • Shang, J., Reed, A., & Croson, R. (2008). Identity congruency effects on donations. Journal of Marketing Research, 45(3), 351-361.
  • Soman (2001), “The Mental Accounting of Sunk Time Costs: Why Time Is Not Like Money,” Journal of Behavioral Decision Making, 14 (3), 169–85.
  • Soman, D., & Cheema, A. (2011). Earmarking and partitioning: Increasing saving by low-income households. Journal of Marketing Research, 48(SPL), S14-S22.
  • Soster, R. L., Monga, A., & Bearden, W. O. (2010). Tracking costs of time and money: How accounting periods affect mental accounting. Journal of Consumer Research, 37(4), 712-721.
  • Su, L., & Gao, L. (2014). Strategy compatibility: The time versus money effect on product evaluation strategies. Journal of Consumer Psychology, 24(4), 549-556.
  • Sussman, A. B., & O'brien, R. L. (2016). Knowing when to spend: Unintended financial consequences of earmarking to encourage savings. Journal of Marketing Research, 53(5), 790-803.
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  • Vohs, K. D., & Faber, R. J. (2007). Spent resources: Self-regulatory resource availability affects impulse buying. Journal of consumer research, 33(4), 537-547.
  • Wang, C., & Huang, Y. (2017). “I Want to Know the Answer! Give Me Fish’n’Chips!”: The Impact of Curiosity on Indulgent Choice. Journal of Consumer Research, 44(5), 1052-1067.
  • Wen Wan, E., Peng Chen, R., & Jin, L. (2017). Judging a book by its cover? The effect of anthropomorphism on product attribute processing and consumer preference. Journal of Consumer Research, 43(6), 1008-1030.
  • Wertenbroch, K., Soman, D., & Chattopadhyay, A. (2007). On the perceived value of money: The reference dependence of currency numerosity effects. Journal of Consumer Research, 34(1), 1-10.
  • Wilcox, K., Kramer, T., & Sen, S. (2011). Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice. Journal of Consumer Research, 38(1), 151-163.
  • Winterich, K. P., & Zhang, Y. (2014). Accepting inequality deters responsibility: How power distance decreases charitable behavior. Journal of Consumer Research, 41(2), 274-293.
  • Winterich, K. P., Mittal, V., & Aquino, K. (2013). When does recognition increase charitable behavior? Toward a moral identity-based model. Journal of Marketing, 77(3), 121-134.
  • Wiseman, F., Schafer, M., & Schafer, R. (1983). An experimental test of the effects of a monetary incentive on cooperation rates and data collection costs in central-location interviewing. Journal of Marketing Research, 20(4), 439-442.
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  • Xu, Q., Zhou, Y., Ye, M., & Zhou, X. (2015). Perceived social support reduces the pain of spending money. Journal of Consumer Psychology, 25(2), 219-230.
  • Yang, H., Stamatogiannakis, A., & Chattopadhyay, A. (2015). Pursuing attainment versus maintenance goals: The interplay of self-construal and goal type on consumer motivation. Journal of Consumer Research, 42(1), 93-108.
  • Zauberman, Gal and John G. Lynch Jr. (2005), “Resource Slack and Discounting of Future Time versus Money,” Journal of Experimental Psychology: General, 134 (1), 23–37.
  • Zhou, X., Kim, S., & Wang, L. (2018). Money helps when money feels: Money anthropomorphism increases charitable giving. Journal of Consumer Research, 45(5), 953-972.
  • Zhu, M., Bagchi, R., & Hock, S. J. (2018). The mere deadline effect: Why more time might sabotage goal pursuit. Journal of Consumer Research, 45(5), 1068-1084.
Toplam 104 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makaleleri
Yazarlar

Özge Sığırcı 0000-0002-3395-3532

Yayımlanma Tarihi 31 Temmuz 2020
Gönderilme Tarihi 6 Temmuz 2020
Kabul Tarihi 21 Temmuz 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 19 Sayı: Temmuz 2020(Özel Ek) - Prof. Dr. Sabri ORMAN Özel Sayısı

Kaynak Göster

APA Sığırcı, Ö. (2020). UNDERSTANDING MONEY: A FRAMEWORK FOR UNDERSTANDING RESEARCH ON MONEY CONSTRUCT IN CONSUMER BEHAVIOR. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 19(Temmuz 2020(Özel Ek), 554-581.