Rising Fashion Trend of the 21st Century: Athleisure

Yıl 2019, Cilt: 1 Sayı: 1, 13 - 26, 29.11.2019

Meral İşler Derya Tama

Öz

Nowadays, in addition to being used in sports activities, sportswear has become a preferred style in daily life with its comfortable and comfortable feeling. At any time of the day, it is possible to meet someone dressed in sports on the street, in shopping malls or even in business life. These types of clothing, which also affect the buying behaviour of the consumers, force the manufacturers to create sportswear collections, to diversify their existing collections and to pay attention to the aesthetics
as well as the functionality of the products. In this study, the “athleisure” trend, which has attracted attention in recent years, was discussed. In this respect, primarily, information about the history of sportswear was given, the current market situation was examined and a general evaluation was made by including bilateral collaborations related to the trend such as brand - famous person or brand - designer.

Anahtar Kelimeler

Athleisure, Sportswear, Athleticwear, Fashion

21. Yüzyılın Yükselen Moda Trendi: Athleisure

Öz

Günümüzde spor giyim, spor aktivitelerinde kullanımının yanı sıra, gündelik hayatta da rahat ve konforlu hissettirmesiyle tercih edilen bir giyim tarzı haline gelmiştir. Bugün günün her saatinde, sokakta, alış veriş merkezlerinde hatta iş hayatında bile spor giyinmiş biriyle karşılaşmak mümkün olmaktadır. Tüketicilerin satın alma davranışlarına da etki eden bu giyim şekli üreticileri de spor giysi koleksiyonu oluşturmaya, var olan koleksiyonlarını çeşitlendirmeye, ürünlerin fonksiyonelliğinin
yanı sıra estetik özelliklerine de dikkat etmeye zorlamaktadır. Bu çalışmada son yıllarda dikkat çeken spor giyim trendi olan “athleisure” trendi ele alınmıştır. Bununla ilgili olarak spor giyimin tarihçesi hakkında bilgi verilmiş, bugün ki pazar durumu incelenmiş ve marka - ünlü kişi ya da marka - tasarımcı gibi trendle ilgili olan ikili işbirliklerine yer verilerek genel bir değerlendirme yapılmıştır.

Anahtar Kelimeler

Athleisure, Spor Giyim, Atletik Giyim, Moda

Kaynakça

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