STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ

Yıl 2015, Sayı: 20, 614 - 654, 31.08.2015

Ozan Ağlargöz

https://doi.org/10.14520/adyusbd.55249

Öz

Bu çalışmanın amacı stratejik yönetim alanında tasarlanan bir dizi eğitsel
videonun nasıl geliştirildiğini paylaşmaktır. Çalışmanın temel hareket
noktası öğrencilerin öğrenme tarzları ile eğitim amacıyla kullanılan
materyaller arasında uyum sağlandığı hallerde eğitim ve öğretim
faaliyetlerinin daha etkili olacağı yönündeki beklentilerdir. Çalışma
kapsamında yürütülen tasarım süreci, ilgili kavramsal çerçeveyle
desteklenerek, adım adım betimlenmektedir. Tasarım sürecinde Kolb’un
Öğrenme Stili Modeli temel alınmış ve ADDIE modeli rehberliğinde yarı-
yapılandırılmış görüşmeler ve gözlem verilerine dayalı olarak stratejik
yönetim süreci ile stratejik ittifaklar, kurumsal sosyal sorumluluk ve
stratejik liderlik konularını kapsayan 9 bölümlük bir eğitsel video serisi
elde edilmiştir.

Anahtar Kelimeler

Stratejik yönetim, yönetim ve organizasyon eğitimi, eğitsel video

Kaynakça

• Akdemir, A., Konakay, G., Küçükaltan, D., Marangoz, M., Ulukan, İ. C., Gümüştekin, G. E. ve Hepkul, A. (2012). Stratejik Yönetim (Ed. Ali Akdemir ve Cemil Ulukan). Eskişehir: Anadolu Üniversitesi Basımevi.
• Akman, H. ve Babaoğlu, M. (2011). O, Muhan Soysal’dı. İstanbul: Mikado.
• Alavi, M. ve Gallupe, R. B. (2003). “Using Information Technology in Learning: Case Studies in Business and Management Education Programs.” Academy of Management Learning & Education, 2 (2), 139–153.
• Alvesson, M. ve Kärreman, D. (2007). “Constructing Mystery: Emprical Matters in Theory Development.” Academy of Management Review, 32 (4), 1265-1281.
• Anderson, T. ve Dron, J. (2011). “Three Generations of Distance Education Pedagogy.” The International Review of Research in Open and Distance Learning, 12 (3), http://www.irrodl.org/index.php/irrodl/article/view/890/1663/ (14.11.2013).
• Audebrand, L. K. (2010). “Sustainability in Strategic Management Education: The quest for New Root Metaphors.” Academy of Management Learning & Education, 9 (3), 413–428.
• Barca, M. ve Hızıroğlu, M. (2009). “2000’li Yıllarda Tükiye’de Stratejik Yönetim Alanının Entelektüel Yapısı.” Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 4 (1), 113-148.
• Beldarrain, Y. (2006). “Distance Education Trends: Integrating New Technologies to Foster Student Interaction and Collaboration.” Distance Education, 27 (2), 139–153.
• Bernard, H. R. (2000). Social Research Methods: Qualitative and Quantitative Approaches. Thousand Oaks, CA: Sage.
• Carlson, S. (2005). “The Net Generation Goes to College.” The Chronicle of Higher Education, 52 (7), http://chronicle.com/weekly/v52/i07/07a03401.htm (11.04.2014).
• Champoux, J. E. (1999). “Film as a Teaching Resource.” Journal of Management Inquiry, 8 (2), 206-217.
• Champoux, J. E. (2001). “Animated Films as a Teaching Resource.” Journal of Management Education, 25 (1), 79-100.
• Clegg, S. R. ve Ross-Smith, A. (2003). “Revising the Boundaries: Management Education and Learning in a Postpositivist World.” Academy of Management Learning & Education, 2 (1), 85-98.
• Comer, D. R. (2001). “Not Just a Mickey Mouse Exercise: Using Disney’s The Lion King to Teach Leadership.” Journal of Management Education, 25 (4), 430–436.
• David, F. R. (2012). Strategic Management Concepts: A Competitive Advantage Approach (14th Edition). Upper Saddle River, NJ: Prentice-Hall.
• Dess, G. G., Lumpkin, G. T., Eisner, A. B. ve McNamara, G. (2011). Strategic Management: Text and Cases (6th Edition). NY: McGraw-Hill/Irwin.
• Freebody, P. (2003). Qualitative Research in Education. London: Sage.
• Friga, P. N., Bettis, R. A. ve Sullivan, R. S. (2003). “Changes in Graduate Management Education and New Business School Strategies for the 21st Century.” Academy of Management Learning & Education, 2 (3), 233–249.
• Gioia, D. A. ve Brass, D. J. (1986). “Teaching the T.V. Generation: The Case for Observational Learning.” Organizational Behavior Teaching Review, 10 (2), 11–18.
• Harrington, K. V. ve Griffin, R. W. (1990). “Ripley, Burke, Gorman, and Friends: Using the Film "Aliens" to Teach Leadership and Power.” Journal of Management Education, 14 (3), 79-86.
• Hietanen, J., Rokka, J., ve Schouten, J. W. (2014). “Commentary on Schembri and Boyle (2013): From Representation towards Expression Videographic Consumer Research.” Journal of Business Research, 67, 2019-2022.
• Hitt, M. A., Ireland, R. D. ve Hoskisson, R. E. (2012). Strategic Management Concepts: Competitiveness and Globalization (10th Edition). Canada: South Western Cengage Learning.
• Huczynski, A. ve Buchanan, D. (2004). “Theory from Fiction: A Narrative Process Perspective on the Pedagogical Use of Feature Film.” Journal of Management Education, 28 (6), 707-726.
• Jarzabkowski, P., Giulietti, M., Oliveira, B. ve Amoo, N. (2013). “Management Inquiry “We Don’t Need No Education ”— Or Do Adoption of Strategy Tools.” Journal of Management Inquiry, 22 (1), 4–24.
• Jones, C. Ramanau, R., Cross, S. ve Healing, G. (2010). “Net generation or Digital Natives: Is There a Distinct New Generation Entering University?.” Computers & Education, 54 (3), 722-732.
• Maranville, S. 2011. “The Art of Strategic Management: A Case-Based Exercise.” Journal of Management Education, 35 (6), 782–807.
• McDonough III, E. F. (2000), “Investigation of Factors Contributing to the Success of Cross-Functional Teams.” Journal of Product Innovation Management, 17 (3), 221-235.
• Mintzberg, H. (1976). “Planning on the Left Side and Managing on the Right.” Harvard Business Review, 54 (4), 49-58.
• Mintzberg, H. (2004). Managers not MBA’s: A Hard Look at the Soft Practice of Management Development, San Francisco: Berrett-Koehler.
• Mirze, S. K., Besler, S., Şakar, A. N., Barca, M., Paşaoğlu, D., Ağlargöz,
• O. ve Dalyan, F. (2012). Stratejik Yönetim – II (Ed. Celil Koparal ve A. Nurhan Şakar), Eskişehir: Anadolu Üniversitesi Basımevi.
• Mutlu, E. (1995). Televizyonda Program Yapımı. Ankara: Ankara Üniversitesi Basımevi.
• Lyon, D. W., Kirby, E. G. ve Kirby, S. L. (2011). “A Framework for Analyzing the Financial Crisis: Lessons From The Smartest Guys in The Room.” Journal of Strategic Management Education, 7 (1), 5–18.
• Patton, M. Q. (2002). Qualitative Research and Evaluations Methods (3rd Edition). Thousand Oaks, CA: Sage.
• Proserpio, L. ve Gioia, D. A. (2007). “Teaching the Virtual Generation.” Academy of Management Learning & Education, 6 (1), 69–80.
• Rosser, M. H. (2007). “The Magic of Leadership: An Exploration of Harry Potter and The Goblet of Fire.” Advances in Developing Human Resources, 9 (2), 236–250.
• Schembri, S. ve Boyle, M. V. (2013). “Visual Etnography: Achieving Rigorous and Authentic Interpretations.” Journal of Business Research, 66, 1251-1254.
• Schultz, P. L. ve Quinn, A. S. (2013). “Lights, Camera, Action! Learning about Management with Student-Produced Video Assignments.” Journal of Management Education, 38 (2), 234–258.
• Seers, A. (2007). “Management Education in the Emerging Knowledge Economy: Going Beyond “Those Who Can, Do; Those Who Can’t, Teach”.” Academy of Management Learning & Education, 6 (4), 558–567.
• Smith, G. W. (2009). “Using Feature Films as the Primary Instructional Medium to Teach Organizational Behavior.” Journal of Management Education, 33 (4), 462–489.
• Tokgöz, N., Ulukan, İ. C., Erdoğan, B. Z., Demirci, A. E., Baraz, A. B., Tiltay, M. A., Taşcı, D. ve Besler, S. (2012). Stratejik Yönetim – I (Ed. Deniz Taşcı ve İ. Cemil Ulukan), Eskişehir: Anadolu Üniversitesi Basımevi.
• Thomas, P., Wilson, J. ve Leeds, O. (2013). “Constructing the History of Strategic Management: A Critical Analysis of the Academic Discourse.” Business History, 55 (7), 1119–1142.
• Tyler, C. L., Anderson, M. H. ve Tyler, J. M. (2007). “Giving Students New Eyes: The Benefits of Having Students Find Media Clips to Illustrate Management Concepts.” Journal of Management Education, 33 (4), 444–461.
• Üsdiken, B. ve Erden, Z. (2002). “1990’lı Yıllarda Türkiye’de Yönetim Alanı: Disiplinin Yapısı ve Yaklaşımları.” Yönetim Araştırmaları Dergisi, 2 (1), 91-112.
• Waller, M. J., Sohrab, G. ve Ma, B. W. (2013). “Beyond 12 Angry Men: Thin-Slicing Film to Illustrate Group Dynamics.” Small Group Research, 44 (4), 446–465.
• Yıldırım, A. ve Şimşek, H. (2011). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (8. Baskı). Ankara: Seçkin.
• Zantow, K., Knowlton, D. S. ve Sharp, D. C. (2005). “More Than Fun and Games: Reconsidering The Virtues of Strategic Management Simulations.” Academy of Management Learning & Education, 4 (4), 451–458.