Year 2015, Volume 2015, Issue 20, Pages 614 - 654 2015-08-31

STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ

Ozan AĞLARGÖZ [1]

474 752

The purpose of this study is to share the design process of how a series of educational material within the field of strategic management developed. The main logic behind the study is the idea when the coherence between the students’ learning styles and educational material is ensured, the effectiveness of learning and teaching activities expected to be increased. Design process conducted within this study has been step-by-step described supported by relevant literature. A series of educational videos, 9 episodes encompassing strategic management process as well as strategic alliances, corporate social responsibility and strategic leadership, were designed based on Kolb’s Learning Styles, guided by the ADDIE model, resting upon the empirical material extracted from semistructured interviews and observation
Bu çalışmanın amacı stratejik yönetim alanında tasarlanan bir dizi eğitsel videonun nasıl geliştirildiğini paylaşmaktır. Çalışmanın temel hareket noktası öğrencilerin öğrenme tarzları ile eğitim amacıyla kullanılan materyaller arasında uyum sağlandığı hallerde eğitim ve öğretim faaliyetlerinin daha etkili olacağı yönündeki beklentilerdir. Çalışma kapsamında yürütülen tasarım süreci, ilgili kavramsal çerçeveyle desteklenerek, adım adım betimlenmektedir. Tasarım sürecinde Kolb’un Öğrenme Stili Modeli temel alınmış ve ADDIE modeli rehberliğinde yarı- yapılandırılmış görüşmeler ve gözlem verilerine dayalı olarak stratejik yönetim süreci ile stratejik ittifaklar, kurumsal sosyal sorumluluk ve stratejik liderlik konularını kapsayan 9 bölümlük bir eğitsel video serisi elde edilmiştir.
  • Akdemir, A., Konakay, G., Küçükaltan, D., Marangoz, M., Ulukan, İ. C., Gümüştekin, G. E. ve Hepkul, A. (2012). Stratejik Yönetim (Ed. Ali Akdemir ve Cemil Ulukan). Eskişehir: Anadolu Üniversitesi Basımevi.
  • Akman, H. ve Babaoğlu, M. (2011). O, Muhan Soysal’dı. İstanbul: Mikado.
  • Alavi, M. ve Gallupe, R. B. (2003). “Using Information Technology in Learning: Case Studies in Business and Management Education Programs.” Academy of Management Learning & Education, 2 (2), 139–153.
  • Alvesson, M. ve Kärreman, D. (2007). “Constructing Mystery: Emprical Matters in Theory Development.” Academy of Management Review, 32 (4), 1265-1281.
  • Anderson, T. ve Dron, J. (2011). “Three Generations of Distance Education Pedagogy.” The International Review of Research in Open and Distance Learning, 12 (3), http://www.irrodl.org/index.php/irrodl/article/view/890/1663/ (14.11.2013).
  • Audebrand, L. K. (2010). “Sustainability in Strategic Management Education: The quest for New Root Metaphors.” Academy of Management Learning & Education, 9 (3), 413–428.
  • Barca, M. ve Hızıroğlu, M. (2009). “2000’li Yıllarda Tükiye’de Stratejik Yönetim Alanının Entelektüel Yapısı.” Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 4 (1), 113-148.
  • Beldarrain, Y. (2006). “Distance Education Trends: Integrating New Technologies to Foster Student Interaction and Collaboration.” Distance Education, 27 (2), 139–153.
  • Bernard, H. R. (2000). Social Research Methods: Qualitative and Quantitative Approaches. Thousand Oaks, CA: Sage.
  • Carlson, S. (2005). “The Net Generation Goes to College.” The Chronicle of Higher Education, 52 (7), http://chronicle.com/weekly/v52/i07/07a03401.htm (11.04.2014).
  • Champoux, J. E. (1999). “Film as a Teaching Resource.” Journal of Management Inquiry, 8 (2), 206-217.
  • Champoux, J. E. (2001). “Animated Films as a Teaching Resource.” Journal of Management Education, 25 (1), 79-100.
  • Clegg, S. R. ve Ross-Smith, A. (2003). “Revising the Boundaries: Management Education and Learning in a Postpositivist World.” Academy of Management Learning & Education, 2 (1), 85-98.
  • Comer, D. R. (2001). “Not Just a Mickey Mouse Exercise: Using Disney’s The Lion King to Teach Leadership.” Journal of Management Education, 25 (4), 430–436.
  • David, F. R. (2012). Strategic Management Concepts: A Competitive Advantage Approach (14th Edition). Upper Saddle River, NJ: Prentice-Hall.
  • Dess, G. G., Lumpkin, G. T., Eisner, A. B. ve McNamara, G. (2011). Strategic Management: Text and Cases (6th Edition). NY: McGraw-Hill/Irwin.
  • Freebody, P. (2003). Qualitative Research in Education. London: Sage.
  • Friga, P. N., Bettis, R. A. ve Sullivan, R. S. (2003). “Changes in Graduate Management Education and New Business School Strategies for the 21st Century.” Academy of Management Learning & Education, 2 (3), 233–249.
  • Gioia, D. A. ve Brass, D. J. (1986). “Teaching the T.V. Generation: The Case for Observational Learning.” Organizational Behavior Teaching Review, 10 (2), 11–18.
  • Harrington, K. V. ve Griffin, R. W. (1990). “Ripley, Burke, Gorman, and Friends: Using the Film "Aliens" to Teach Leadership and Power.” Journal of Management Education, 14 (3), 79-86.
  • Hietanen, J., Rokka, J., ve Schouten, J. W. (2014). “Commentary on Schembri and Boyle (2013): From Representation towards Expression Videographic Consumer Research.” Journal of Business Research, 67, 2019-2022.
  • Hitt, M. A., Ireland, R. D. ve Hoskisson, R. E. (2012). Strategic Management Concepts: Competitiveness and Globalization (10th Edition). Canada: South Western Cengage Learning.
  • Huczynski, A. ve Buchanan, D. (2004). “Theory from Fiction: A Narrative Process Perspective on the Pedagogical Use of Feature Film.” Journal of Management Education, 28 (6), 707-726.
  • Jarzabkowski, P., Giulietti, M., Oliveira, B. ve Amoo, N. (2013). “Management Inquiry “We Don’t Need No Education ”— Or Do Adoption of Strategy Tools.” Journal of Management Inquiry, 22 (1), 4–24.
  • Jones, C. Ramanau, R., Cross, S. ve Healing, G. (2010). “Net generation or Digital Natives: Is There a Distinct New Generation Entering University?.” Computers & Education, 54 (3), 722-732.
  • Maranville, S. 2011. “The Art of Strategic Management: A Case-Based Exercise.” Journal of Management Education, 35 (6), 782–807.
  • McDonough III, E. F. (2000), “Investigation of Factors Contributing to the Success of Cross-Functional Teams.” Journal of Product Innovation Management, 17 (3), 221-235.
  • Mintzberg, H. (1976). “Planning on the Left Side and Managing on the Right.” Harvard Business Review, 54 (4), 49-58.
  • Mintzberg, H. (2004). Managers not MBA’s: A Hard Look at the Soft Practice of Management Development, San Francisco: Berrett-Koehler.
  • Mirze, S. K., Besler, S., Şakar, A. N., Barca, M., Paşaoğlu, D., Ağlargöz,
  • O. ve Dalyan, F. (2012). Stratejik Yönetim – II (Ed. Celil Koparal ve A. Nurhan Şakar), Eskişehir: Anadolu Üniversitesi Basımevi.
  • Mutlu, E. (1995). Televizyonda Program Yapımı. Ankara: Ankara Üniversitesi Basımevi.
  • Lyon, D. W., Kirby, E. G. ve Kirby, S. L. (2011). “A Framework for Analyzing the Financial Crisis: Lessons From The Smartest Guys in The Room.” Journal of Strategic Management Education, 7 (1), 5–18.
  • Patton, M. Q. (2002). Qualitative Research and Evaluations Methods (3rd Edition). Thousand Oaks, CA: Sage.
  • Proserpio, L. ve Gioia, D. A. (2007). “Teaching the Virtual Generation.” Academy of Management Learning & Education, 6 (1), 69–80.
  • Rosser, M. H. (2007). “The Magic of Leadership: An Exploration of Harry Potter and The Goblet of Fire.” Advances in Developing Human Resources, 9 (2), 236–250.
  • Schembri, S. ve Boyle, M. V. (2013). “Visual Etnography: Achieving Rigorous and Authentic Interpretations.” Journal of Business Research, 66, 1251-1254.
  • Schultz, P. L. ve Quinn, A. S. (2013). “Lights, Camera, Action! Learning about Management with Student-Produced Video Assignments.” Journal of Management Education, 38 (2), 234–258.
  • Seers, A. (2007). “Management Education in the Emerging Knowledge Economy: Going Beyond “Those Who Can, Do; Those Who Can’t, Teach”.” Academy of Management Learning & Education, 6 (4), 558–567.
  • Smith, G. W. (2009). “Using Feature Films as the Primary Instructional Medium to Teach Organizational Behavior.” Journal of Management Education, 33 (4), 462–489.
  • Tokgöz, N., Ulukan, İ. C., Erdoğan, B. Z., Demirci, A. E., Baraz, A. B., Tiltay, M. A., Taşcı, D. ve Besler, S. (2012). Stratejik Yönetim – I (Ed. Deniz Taşcı ve İ. Cemil Ulukan), Eskişehir: Anadolu Üniversitesi Basımevi.
  • Thomas, P., Wilson, J. ve Leeds, O. (2013). “Constructing the History of Strategic Management: A Critical Analysis of the Academic Discourse.” Business History, 55 (7), 1119–1142.
  • Tyler, C. L., Anderson, M. H. ve Tyler, J. M. (2007). “Giving Students New Eyes: The Benefits of Having Students Find Media Clips to Illustrate Management Concepts.” Journal of Management Education, 33 (4), 444–461.
  • Üsdiken, B. ve Erden, Z. (2002). “1990’lı Yıllarda Türkiye’de Yönetim Alanı: Disiplinin Yapısı ve Yaklaşımları.” Yönetim Araştırmaları Dergisi, 2 (1), 91-112.
  • Waller, M. J., Sohrab, G. ve Ma, B. W. (2013). “Beyond 12 Angry Men: Thin-Slicing Film to Illustrate Group Dynamics.” Small Group Research, 44 (4), 446–465.
  • Yıldırım, A. ve Şimşek, H. (2011). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (8. Baskı). Ankara: Seçkin.
  • Zantow, K., Knowlton, D. S. ve Sharp, D. C. (2005). “More Than Fun and Games: Reconsidering The Virtues of Strategic Management Simulations.” Academy of Management Learning & Education, 4 (4), 451–458.
Primary Language tr
Journal Section Articles
Authors

Author: Ozan AĞLARGÖZ

Dates

Publication Date: August 31, 2015

Bibtex @ { adyusbd16639, journal = {Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, issn = {1308-9196}, eissn = {1308-7363}, address = {Adıyaman University}, year = {2015}, volume = {2015}, pages = {614 - 654}, doi = {10.14520/adyusbd.55249}, title = {STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ}, key = {cite}, author = {AĞLARGÖZ, Ozan} }
APA AĞLARGÖZ, O . (2015). STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ. Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2015 (20), 614-654. DOI: 10.14520/adyusbd.55249
MLA AĞLARGÖZ, O . "STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ". Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 2015 (2015): 614-654 <http://dergipark.org.tr/adyusbd/issue/1406/16639>
Chicago AĞLARGÖZ, O . "STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ". Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 2015 (2015): 614-654
RIS TY - JOUR T1 - STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ AU - Ozan AĞLARGÖZ Y1 - 2015 PY - 2015 N1 - doi: 10.14520/adyusbd.55249 DO - 10.14520/adyusbd.55249 T2 - Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi JF - Journal JO - JOR SP - 614 EP - 654 VL - 2015 IS - 20 SN - 1308-9196-1308-7363 M3 - doi: 10.14520/adyusbd.55249 UR - https://doi.org/10.14520/adyusbd.55249 Y2 - 2019 ER -
EndNote %0 Adiyaman University Journal of Social Sciences STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ %A Ozan AĞLARGÖZ %T STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ %D 2015 %J Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi %P 1308-9196-1308-7363 %V 2015 %N 20 %R doi: 10.14520/adyusbd.55249 %U 10.14520/adyusbd.55249
ISNAD AĞLARGÖZ, Ozan . "STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ". Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 2015 / 20 (August 2015): 614-654. https://doi.org/10.14520/adyusbd.55249
AMA AĞLARGÖZ O . STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ. Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2015; 2015(20): 614-654.
Vancouver AĞLARGÖZ O . STRATEJİK YÖNETİM ALANINDA EĞİTSEL VİDEO GELİŞTİRME: BİR YOL HİKÂYESİ. Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2015; 2015(20): 654-614.