PERAKENDE FİYATLANDIRMADA GÖZÖNÜNDE BULUNDURULAN FAKTÖRLERLE İLGİLİ FİRMALARARASI ALGI FARKLILIKLARI

Yıl 2006, Cilt: 7 Sayı: 1, 409 - 419, 18.02.2010

Hüseyin Sabri Kurtuldu

Öz

Bu çalışmada firmaların, sahip oldukları; işletme yaşı, sektör, müşteri
portföyü, satışlar ve personel sayısı gibi nitelikler bazında fiyatlandırmada göz
önünde bulundurulan faktörler üzerindeki farklı algılamaları analiz edilmiş ve bu
bağlamda sektörler müşteri portföyleri ve yıllık satışları birbirinden farklı olan
firmaların fiyatlandırmada göz önünde bulundurulan faktörlere farklı baktıkları
sonucuna varılmıştır.

Anahtar Kelimeler

Fiyatlandırma, firma nitelikleri

Kaynakça

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