Year 2018, Volume 1, Issue 2, Pages 46 - 57 2018-12-31

A STUDY ON CUSTOMER SATISFACTION TOWARDS E- SHOPPING

Umma Daura Sa’id GARBA [1] , Ömür AKDEMİR [2]

20 77

Organizations use the internet to gain competitive advantage by using online platforms. E-shopping is a new and advance way in which consumers’ purchases goods and services. E- Shopping has indeed revolutionized the way consumers and producers relate in this new era of business. E-shopping is one of the fastest growing industries. Thus the study is conducted to examine the level of satisfaction customers’ gain in online shopping and also to determine what are the motivating factors behind online shopping as well as to investigate the problems associated with online shopping. The survey design was used for the study. Purposeful sampling was used for the study. The adopted online survey was used for the data collection. Descriptive analysis of the data revealed that consumers have different purchasing behaviour and decisions and this is what motivates them to shop online. The data gathered from the respondents indicates that convenience, time saving, variety of goods and services are the most important motivating factors. On the other hand, lack of trust, personal privacy and security of the customers’ personal information were among the factors that discourages consumers to shop online. Another problem associated with online shopping is too much adverts on the web pages; this according to the respondents is annoying and sometimes not comfortable with them as they block some pages and sometimes they tend to waste time waiting for the adverts to disappear. Further studies should be conducted in following years to observe the changes over time.


E-Shopping, Customer, Satisfaction
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Primary Language en
Subjects Social
Journal Section Articles
Authors

Orcid: 0000-0003-1116-9277
Author: Umma Daura Sa’id GARBA (Primary Author)
Institution: ANKARA YILDIRIM BEYAZIT UNIVERSITY
Country: Turkey


Orcid: 0000-0002-6631-1843
Author: Ömür AKDEMİR
Institution: ANKARA YILDIRIM BEYAZIT UNIVERSITY
Country: Turkey


Bibtex @research article { banusad484389, journal = {Bandırma Onyedi Eylül Üniversitesi Sosyal Bilimler Araştırmaları Dergisi}, issn = {2651-2599}, eissn = {2651-2599}, address = {Bandirma Onyedi Eylul University}, year = {2018}, volume = {1}, pages = {46 - 57}, doi = {}, title = {A STUDY ON CUSTOMER SATISFACTION TOWARDS E- SHOPPING}, key = {cite}, author = {GARBA, Umma Daura Sa’id and AKDEMİR, Ömür} }
APA GARBA, U , AKDEMİR, Ö . (2018). A STUDY ON CUSTOMER SATISFACTION TOWARDS E- SHOPPING. Bandırma Onyedi Eylül Üniversitesi Sosyal Bilimler Araştırmaları Dergisi, 1 (2), 46-57. Retrieved from http://dergipark.org.tr/banusad/issue/41748/484389
MLA GARBA, U , AKDEMİR, Ö . "A STUDY ON CUSTOMER SATISFACTION TOWARDS E- SHOPPING". Bandırma Onyedi Eylül Üniversitesi Sosyal Bilimler Araştırmaları Dergisi 1 (2018): 46-57 <http://dergipark.org.tr/banusad/issue/41748/484389>
Chicago GARBA, U , AKDEMİR, Ö . "A STUDY ON CUSTOMER SATISFACTION TOWARDS E- SHOPPING". Bandırma Onyedi Eylül Üniversitesi Sosyal Bilimler Araştırmaları Dergisi 1 (2018): 46-57
RIS TY - JOUR T1 - A STUDY ON CUSTOMER SATISFACTION TOWARDS E- SHOPPING AU - Umma Daura Sa’id GARBA , Ömür AKDEMİR Y1 - 2018 PY - 2018 N1 - DO - T2 - Bandırma Onyedi Eylül Üniversitesi Sosyal Bilimler Araştırmaları Dergisi JF - Journal JO - JOR SP - 46 EP - 57 VL - 1 IS - 2 SN - 2651-2599-2651-2599 M3 - UR - Y2 - 2018 ER -
EndNote %0 Bandırma Onyedi Eylül University Social Sciences Research Journal A STUDY ON CUSTOMER SATISFACTION TOWARDS E- SHOPPING %A Umma Daura Sa’id GARBA , Ömür AKDEMİR %T A STUDY ON CUSTOMER SATISFACTION TOWARDS E- SHOPPING %D 2018 %J Bandırma Onyedi Eylül Üniversitesi Sosyal Bilimler Araştırmaları Dergisi %P 2651-2599-2651-2599 %V 1 %N 2 %R %U
ISNAD GARBA, Umma Daura Sa’id , AKDEMİR, Ömür . "A STUDY ON CUSTOMER SATISFACTION TOWARDS E- SHOPPING". Bandırma Onyedi Eylül Üniversitesi Sosyal Bilimler Araştırmaları Dergisi 1 / 2 (December 2019): 46-57.