Year 2019, Volume 17, Issue 2, Pages 293 - 324 2019-06-30

STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES

Gül DENKTAŞ ŞAKAR [1] , Ebru SÜRÜCÜ BALCI [2]

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The importance of value co-creation through value propositions of the companies has been studied considerably from the lens of Service Dominant Logic (SDL). Although the main focus has solely been on customers, increasing role of stakeholders in value co-creation should also be considered. Social media has been suggested as an effective tool for establishing close relationships with stakeholders. Although businesses give priority to their communication with their customers in social media, it is also known that their stakeholders other than customers are influenced by the social media messages. The present study aims to figure out the social media interactions of two selected container shipping companies through their relationships with stakeholders and to identify how such interactions constitute the value-in-use. For this purpose, a case study approach was employed and both interviews and desk research was conducted. Findings revealed that customization with regards to stakeholder and social media channel and content creation was critical in value propositions. Stakeholders as operant resources contributed greatly to the creation of value-in-use. Knowledge sharing, continuous communication, sensing, and adaptation were suggested as the main enabler for value-in-use. The study contributed to the theoretical discussion over stakeholders’ role in the value co-creation processes of the companies via social media.

Social Media, Stakeholder Engagement, Value Co-Creation, Service-Dominant Logic, Container Shipping Companies
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Primary Language en
Subjects Social
Journal Section İktisadi ve idari Bilimler Sayısı
Authors

Author: Gül DENKTAŞ ŞAKAR

Author: Ebru SÜRÜCÜ BALCI

Dates

Publication Date: June 30, 2019

Bibtex @research article { cbayarsos585270, journal = {Celal Bayar Üniversitesi Sosyal Bilimler Dergisi}, issn = {1304-4796}, eissn = {2146-2844}, address = {Celal Bayar University}, year = {2019}, volume = {17}, pages = {293 - 324}, doi = {10.18026/cbayarsos.585270}, title = {STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES}, key = {cite}, author = {DENKTAŞ ŞAKAR, Gül and SÜRÜCÜ BALCI, Ebru} }
APA DENKTAŞ ŞAKAR, G , SÜRÜCÜ BALCI, E . (2019). STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 17 (2), 293-324. DOI: 10.18026/cbayarsos.585270
MLA DENKTAŞ ŞAKAR, G , SÜRÜCÜ BALCI, E . "STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES". Celal Bayar Üniversitesi Sosyal Bilimler Dergisi 17 (2019): 293-324 <http://dergipark.org.tr/cbayarsos/issue/46659/585270>
Chicago DENKTAŞ ŞAKAR, G , SÜRÜCÜ BALCI, E . "STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES". Celal Bayar Üniversitesi Sosyal Bilimler Dergisi 17 (2019): 293-324
RIS TY - JOUR T1 - STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES AU - Gül DENKTAŞ ŞAKAR , Ebru SÜRÜCÜ BALCI Y1 - 2019 PY - 2019 N1 - doi: 10.18026/cbayarsos.585270 DO - 10.18026/cbayarsos.585270 T2 - Celal Bayar Üniversitesi Sosyal Bilimler Dergisi JF - Journal JO - JOR SP - 293 EP - 324 VL - 17 IS - 2 SN - 1304-4796-2146-2844 M3 - doi: 10.18026/cbayarsos.585270 UR - https://doi.org/10.18026/cbayarsos.585270 Y2 - 2019 ER -
EndNote %0 Celal Bayar Üniversitesi Sosyal Bilimler Dergisi STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES %A Gül DENKTAŞ ŞAKAR , Ebru SÜRÜCÜ BALCI %T STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES %D 2019 %J Celal Bayar Üniversitesi Sosyal Bilimler Dergisi %P 1304-4796-2146-2844 %V 17 %N 2 %R doi: 10.18026/cbayarsos.585270 %U 10.18026/cbayarsos.585270
ISNAD DENKTAŞ ŞAKAR, Gül , SÜRÜCÜ BALCI, Ebru . "STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES". Celal Bayar Üniversitesi Sosyal Bilimler Dergisi 17 / 2 (June 2019): 293-324. https://doi.org/10.18026/cbayarsos.585270
AMA DENKTAŞ ŞAKAR G , SÜRÜCÜ BALCI E . STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi. 2019; 17(2): 293-324.
Vancouver DENKTAŞ ŞAKAR G , SÜRÜCÜ BALCI E . STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi. 2019; 17(2): 324-293.