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Could Happiness Be an Assessment Tool in Sustainable Tourism Management?

Year 2020, Volume: 8 Issue: 2, 338 - 370, 25.12.2020

Selvet Niyazieva , Vladimir Zhechev

https://doi.org/10.30519/ahtr.749680
Cited By: 2

Abstract

The continuous commitment of companies from different sectors to demonstrate ethical demeanor of their business activities and bring about development of the respective economy, while maintaining the society’s wellbeing, has seen enormous activism in the last years. This has been very much evident in the tourism sector where the responsibility towards the society takes many forms, ranging from initiatives to promote activities for cleaner environment to programs for supporting quality of life and fair payment for employees and their families. Given this shift in policy making and execution of tourism market players, this paper aims to critically evaluate the extant sources of literature in the field of sustainable management of tourism, happiness concept in sustainable development and tourism, and on this premise – to blueprint a conceptual model that can serve entities in the industry for effective running of their sustainability courses of action. Happiness was accepted as one of the important goals of Sustainable Development with some United Nations resolutions. In this relation, happiness became an up-to-date topic in the Sustainable Development agenda as a way for holistic measure of success on the national and international levels. So, the authors would like to propose Business Gross Happiness as an indicator for companies in the sustainable tourism industry to measure their success in their course to sustainable development goals.

Keywords

sustainable tourism tourism development sustainable tourism management happiness sustainable development goals

Supporting Institution

University of Economics - Varna

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Year 2020, Volume: 8 Issue: 2, 338 - 370, 25.12.2020

Selvet Niyazieva , Vladimir Zhechev

https://doi.org/10.30519/ahtr.749680
Cited By: 2

Abstract

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There are 131 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Research Article
Authors

Selvet Niyazieva 0000-0002-2655-1850

Vladimir Zhechev This is me 0000-0001-6677-9537

Publication Date December 25, 2020
Submission Date June 29, 2020
Published in Issue Year 2020 Volume: 8 Issue: 2

Cite

APA Niyazieva, S., & Zhechev, V. (2020). Could Happiness Be an Assessment Tool in Sustainable Tourism Management?. Advances in Hospitality and Tourism Research (AHTR), 8(2), 338-370. https://doi.org/10.30519/ahtr.749680

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