TY - JOUR T1 - COMPARING ONLINE SHOPPER AND NON-SHOPPER ELDERLY CONSUMERS BASED ON THE THEORY OF PLANNED BEHAVIOR: HOW DO THE DEMOGRAPHIC FACTORS MAKE A DIFFERENCE? TT - ÇEVRİMİÇİ ALIŞVERİŞ YAPAN VE ALIŞVERİŞ YAPMAYAN YAŞLI TÜKETİCİLERİN PLANLI DAVRANIŞ TEORİSİNE GÖRE KARŞILAŞTIRILMASI: DEMOGRAFİK FAKTÖRLER NASIL FARK YARATIR? AU - Öztürk, Sevgi Ayşe AU - Yüksel, Seran PY - 2021 DA - December DO - 10.18221/bujss.1004887 JF - Beykent Üniversitesi Sosyal Bilimler Dergisi JO - BÜSBD PB - Beykent University WT - DergiPark SN - 1307-5063 SP - 8 EP - 24 VL - 14 IS - 2 LA - en AB - Aging may lead to shopping difficulties for consumers and online shopping which is mostly associated with young consumers may provide elderly people easy access to the products needed. This article expands our understanding of online shopping behavior of elderly consumers by comparing elder consumers who had previous online shopping experience with the consumers without such an experience in terms of their demographic characteristics. Theory of Planned Behavior is used to explore the future online shopping intentions of two groups, their attitudes towards online shopping, perceived behavioral control and subjective norms. The findings of this research illustrate the differences between two groups in terms of age, education, and income. At the same time the research shows the importance of elderly consumers’ demographic characteristics especially on the perceived behavioral control dimension of The Theory of Planned Behavior. 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