@article{article_104817, title={NERDS: THE PHENOMENON OF INTERTEXTUAL GARMENT BETWEEN WORSHIP AND DISTINCTION}, journal={IJASOS- International E-journal of Advances in Social Sciences}, volume={1}, pages={128–135}, year={2015}, DOI={10.18769/ijasos.93408}, author={Chirchiano, Emiliano}, keywords={Mass Culture, Communication, Community, Cinema, Comics, Television, Fandom}, abstract={<p>Printed T-shirts are the characteristic garment, risen to the role of distinctive “uniform”, used by one of the most representative socio-cultural phenomenon of the latest years: nerds. Rather than the style of the garment, more than its aesthetic dimension, I focus on T-shirt explicit semiotic content. </p> <p>This paper aims to show how nerds could be considered as a universal cultural field based on consumption practices. How a label once considered a stigma became something to be proud of. How the choice of clothing becomes a complex tool for identity construction and community making. </p> <p>Keywords: Mass Culture, Communication, Community, Cinema, Comics, Television, Fandom.  </p>}, number={2}, publisher={OCERINT International Organization Center of Academic Research}