TY  - JOUR
T1  - SWIPE ME IF YOU CAN: CULTURAL AND GENDERED USES OF TINDER IN TURKEY
TT  - SIKIYSA KAYDIR: TINDER’IN TÜRKİYE’DEKİ KÜLTÜREL VE TOPLUMSAL CİNSİYETÇİ KULLANIMLARI
AU  - Cöbek, Gözde
AU  - Ergin, Murat
PY  - 2021
DA  - December
JF  - International Journal of Social And Humanities Sciences
JO  - IJSHS
PB  - Tuncay AYDEMİR
WT  - DergiPark
SN  - 2602-3288
SP  - 11
EP  - 38
VL  - 5
IS  - 3
LA  - en
AB  - Dating apps have become a worldwide trend since Tinder. The predominantly An-glo-American literature generally pays less attention to how they are used in and affected by different cultural contexts. Based on an online survey (N=915), this study explores Tinderers’ motivations, swiping strategies, and the context of using Tinder in Turkey in relation to gender. First, the paper finds that although Tinderers mostly use the app for casual sex, socialization and entertainment emerged as other popular motivations. Second, we find some support for the “status vs. beauty” ste-reotype though physical appearance is also the top criterion for women. Lastly, un-like the Anglo-American contexts, we find that the social stigma around Tinder in Turkey is more likely to affect women who limit their use to contexts that they as-sociate with privacy. Defining Tinder as an algorithmic cultural object, this paper highlights how technology and culture are intertwined in a relation of co-production.
KW  - Online dating
KW  - Dating app
KW  - Mate selection
KW  - Motivation
KW  - Social stigma
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ER  -