TY  - JOUR
T1  - CONTINUOUS INTENTION TO USE ONLINE LEARNING DURING COVID-19 PANDEMIC BASED ON THREE DIFEERENT THEORITICAL MODELS (TAM, SVT, TOE)
AU  - Masadeh, Shaden
AU  - Abumalloh, Rabab
AU  - Labanı, Noha
PY  - 2023
DA  - April
DO  - 10.17718/tojde.1080016
JF  - Turkish Online Journal of Distance Education
JO  - TOJDE
PB  - Anadolu University
WT  - DergiPark
SN  - 1302-6488
SP  - 284
EP  - 307
VL  - 24
IS  - 2
LA  - en
AB  - The novel COVID-19 pandemic has impacted educational systems in almost all countries worldwide. Traditional classes have been canceled or shifted to online mode through the affected countries. Resuming traditional face-to-face instruction might be delayed. This unexpectedly fast and mandatory shifting to online education, along with the significant challenges that face learners and instructors, has led to uncertainty regarding its future. This study aims to inspect students’ continuous intention (CI) towards online education during COVID-19, by incorporating different constructs from three theoretical models: first, conservation values( Security(SEC), Conformity(CON)) of Schwartz Value Theory(SVT), organizational support factors (Training(TR), Top management support(TS)) in Technology-Organizational-Environmental (TOE) , and the Technology acceptance model(TAM ) main factors (perceived usefulness(PU), perceived ease of use(PEU)). To achieve the research goal, a research model was developed referring to previous strong literature. The data was gathered from 310 students from Imam Abdulrahman Bin Faisal university (IAU) in Saudi Arabia, and analyzed with Structural Equation Modelling SEM-PLS. Findings show that TAM factors (PU, PEU), conservation values factors (SEC, CON), and organizational support factors (TR, TS) are important determinants for online learning adoption during COVID19 pandemic . The study provides directions for designers and developers to establish a more effective online learning environment, which is more suited for the new digitized generation during unexpected conditions.
KW  - Online learning
KW  - Schwartz’s Value Theory
KW  - COVID-19
KW  - technology-organizationalenvironmental
KW  - TAM
KW  - continuous intention
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UR  - https://doi.org/10.17718/tojde.1080016
L1  - https://dergipark.org.tr/en/download/article-file/2278649
ER  -