@article{article_1092432, title={ARGUMENTATIVE ASPECTS OF THE PRIMACY AND RECENCY EFFECTS: A RETURN TO CLASSICAL RHETORIC}, journal={İmgelem}, volume={6}, pages={159–182}, year={2022}, DOI={10.53791/imgelem.1092432}, author={Petrınskı, Gerasim}, keywords={Primacy effect, Recency effect, Classical Retoric}, abstract={<p>The goal of this article is to examine and present the rhetorical applications of two important processes affecting human communication – the primacy effect and the recency effect. They are determined by two major factors – the time period by which are separated the messages, and the time that has the audience at its disposal to make decision and/or to judge upon the orator’s claim. Different models are proposed for intensification of these effects by expanding or reducing the length of the speech on three main levels – the order of delivering the speeches, the order of presenting the information, and the structure of the argument. <br /> </p>}, number={10}, publisher={BİLGİTOY BİLGİ, BİLİM, EĞİTİM,ARAŞTIRMA, GELİŞTİRME VE STRATEJİ DERNEĞİ}