@article{article_1303344, title={The Effects Of Consumer Purchase Decision-Making Styles On Gift-Giving Behavior: An Analyze On Generations Y and Z}, journal={JOEEP: Journal of Emerging Economies and Policy}, volume={8}, pages={139–154}, year={2023}, author={Şentürk, Esma Ebru}, keywords={Consumer Behaviors, Consumer Decision-Making Styles (CDM), Gift-Giving Behavior, Gen Z}, abstract={The aim of this research is to determine the consumer decision-making styles of Gen Y and Gen Z consumers, who were born in different time periods within the scope of cohort theory, and to examine the effect on gift-giving behaviors. General scanning model was used in the research. The data collection tool includes the consumer decision-making styles inventory (CSI) and gift-giving behavior (GGB) scales. Online and face-to-face survey methods were used together. The research group consists of 804 participants between the ages of 18-41 residing in Turkey. According to the results of the research, while the Gen Y tends to develop relationships in gift-giving behaviors, Gen Z tends to reflect. Consumer decision-making styles affect gift-giving behaviors of both Gen Y and Gen Z in terms of different sub-dimensions.}, number={1}, publisher={Seyfettin ERDOĞAN}