TY - JOUR T1 - TURİZM İŞLETMELERİNİN KALİTE GELİŞTİRME ÇABALARINDA SERVQUAL MODELİ VE KALİTE FONKSİYON GÖÇERİMİ'NİN (KFG) BİRLİKTE KULLANIMI TT - THE USE OF SERVQUAL MODEL AND QUALITY FUNCTION DEPLOYMENT QFD) IN AN INTEGRATIVE APPROACH IN HOSPITALITY INDUSTRY AU - Akbaba, ATİLLA PY - 2006 DA - March JF - Seyahat ve Otel İşletmeciliği Dergisi JO - SOİD PB - Sidas Medya Ltd. Şti. WT - DergiPark SN - 1304-7590 VL - 3 IS - 1 LA - tr UR - https://dergipark.org.tr/en/pub/soid/article/135997 L1 - https://dergipark.org.tr/en/download/article-file/117603 ER -