TY  - JOUR
T1  - Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs
TT  - KOBİ’lerde Rekabet Avantajı Elde Etmek için Örgütsel Çift Yönlülük, Dijital Dönüşüm ve Stratejik Çeviklik
AU  - Ürü, F. Oben
AU  - Gözükara, Ebru
AU  - Ünsal, Ali Anıl
PY  - 2024
DA  - March
Y2  - 2024
DO  - 10.54733/smar.1386357
JF  - Sosyal Mucit Academic Review
JO  - SMAR
PB  - Erhan AYDIN
WT  - DergiPark
SN  - 2718-1081
SP  - 1
EP  - 23
VL  - 5
IS  - 1
LA  - en
AB  - This study aims to examine the effects of strategic agility and environmental dynamism on the relationship between organizational ambidexterity and digital transformation and competitive advantage in small-scale SMEs. A quantitative research method is used in the study. The research population is the managers of 17451 small-scale SMEs in the wholesale and retail trade sector within the provincial borders of Istanbul, which employ less than 50 employees annually and whose annual net sales revenue or financial balance sheet does not exceed 25 million Turkish Liras according to the data of the end of 2020.  An online survey was sent to the managers of 450 small-scale SMEs reached by convenience sampling method and the data obtained from 366 valid surveys were analyzed through the Smart PLS program. According to the research results, organizational ambidexterity and digital transformation are positively related to competitive advantage. In addition, it is determined that digital transformation has a partial mediating role on the relationship between small-scale SMEs’ ambidexterity and competitive advantage, and strategic agility has a moderating role on this relationship. On the other hand, it is concluded that environmental dynamism does not have a moderating role on the relationship between small-scale SMEs’ ambidexterity and competitive advantage.
KW  - organizational ambidexterity
KW  - digital transformation
KW  - competitive advantage
KW  - strategic agility
KW  - environmental dynamism
N2  - Bu çalışmanın amacı, stratejik çevikliğin ve çevresel dinamizmin, örgütsel çift yönlülük ve dijital dönüşüm ile rekabet avantajı ilişkisindeki etkilerini KOBİ’lerde irdelemektir. Çalışmada, nicel araştırma yöntemi kullanılmıştır. Araştırma evreni, 2020 yılı sonu verilerine göre İstanbul il sınırları içerisindeki 50 kişiden az yıllık çalışan istihdam eden ve yıllık net satış hasılatı ya da mali bilançosu 25 Milyon Türk Lirasını aşmayan ve toptan ve perakende ticaret sektöründe yer alan 17451 küçük ölçekli KOBİ’lerin yöneticileridir. Kolayda örnekleme yöntemiyle ulaşılan 450 küçük ölçekli KOBİ’lerin yöneticilerine çevrimiçi anket gönderilmiş ve geçerli sayılan 366 anketten elde edilen veriler Smart PLS programı aracılığıyla analiz edilmiştir. Araştırma sonuçlarına göre, örgütsel çift yönlülük ve dijital dönüşüm ile rekabet avantajının pozitif yönde ilişkili olduğu belirlenmiştir. Ayrıca, dijital dönüşümün, KOBİ’lerin çift yönlülüğü ve rekabet avantajı ilişkisinde kısmi aracı rol üstlendiği ve stratejik çevikliğin ise bu ilişkide düzenleyici rolü olduğu tespit edilmiştir. Buna karşın, çevresel dinamizmin, KOBİ’lerin çift yönlülüğü ve rekabet avantajı ilişkisinde düzenleyici rolünün olmadığı sonucuna varılmıştır.
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UR  - https://doi.org/10.54733/smar.1386357
L1  - https://dergipark.org.tr/en/download/article-file/3518156
ER  -