@article{article_1401798, title={SCIENCE FICTION TO REAL LIFE: BING AI AS AN INVESTMENT ADVISOR}, journal={Ekonomi İşletme ve Yönetim Dergisi}, volume={7}, pages={240–260}, year={2023}, DOI={10.7596/jebm.31122023.003}, author={Altan, İnci Merve and Kılıç, Metin}, keywords={BIST, Portfolio Management, Artificial Intelligence, GPT, Bing AI}, abstract={Nowadays, generative artificial intelligence models have extensive applications, including finance. Artificial intelligence models in finance synthesise data to assist analysts in generating financial reports, detecting risks, predicting market trends, and optimising portfolios for managers and investors. However, it is crucial to determine the effectiveness of these financial functions. Therefore, this study aims to explore the financial capabilities of artificial intelligence in the finance domain and evaluate its performance through a case study on investment analysis. Within the scope of the study, a text-based artificial intelligence engine, Bing AI, was utilised to explore the financial capabilities of artificial intelligence. Bing AI was tasked with creating portfolios for companies listed on the BIST100 index based on their financial statements from 2019-2022, according to modern and traditional portfolio theories. The success of artificial intelligence in the financial field was evaluated by calculating the risk and return of the portfolio recommended by Bing AI for the period January 2023–November 2023. The findings indicate that Bing AI has the potential to partially support individuals with basic financial knowledge, but there is a need for further development in the application of finance.}, number={2}, publisher={Karabuk University}