TY  - JOUR
T1  - An Empirical Investigation in Turkish Mobile Network Market
TT  - An Empirical Investigation in Turkish Mobile Network Market
AU  - Kaya, Havvanur Feyza
AU  - Kaynak, Selahattin
PY  - 2024
DA  - March
Y2  - 2024
DO  - 10.53487/atasobed.1454526
JF  - Current Perspectives in Social Sciences
PB  - Ataturk University
WT  - DergiPark
SN  - 2822-3160
SP  - 23
EP  - 31
VL  - 28
IS  - 1
LA  - en
AB  - The purpose of this study is to investigate the impacts of total subscribers, net investment, mobile data traffic, and mobile number portability on the net sales revenues. In this study, the effects of total subscribers, net investment, mobile data traffic, and mobile number portability on the net sales revenues are tested by using Generalized Method of Moments. The data cover the period of 2010:01-2019:03 (quarterly) for Turkish mobile network market. The Turkish mobile network market is dominated by the three major firms Turkcell, Vodafone, and Avea. According to findings of this study, the most efficient variable that affects net sales revenues is the total mobile data traffic in Turkcell. However, the most efficient variable that affects net sales revenues is the number of total subscribers in Vodafone and Avea. While the number of total subscribers does not have a statistically significant effect on net sales revenues in Turkcell, does significant effect on net sales revenues in Vodafone and Avea. Also, total mobile data traffic does not have effect on the net sales revenues in Avea, but others.
KW  - Mobile market
KW  - net sales revenues
KW  - GMM
N2  - The purpose of this study is to investigate the impacts of total subscribers, net investment, mobile data traffic, and mobile number portability on the net sales revenues. In this study, the effects of total subscribers, net investment, mobile data traffic, and mobile number portability on the net sales revenues are tested by using Generalized Method of Moments. The data cover the period of 2010:01-2019:03 (quarterly) for Turkish mobile network market. The Turkish mobile network market is dominated by the three major firms Turkcell, Vodafone, and Avea. According to findings of this study, the most efficient variable that affects net sales revenues is the total mobile data traffic in Turkcell. However, the most efficient variable that affects net sales revenues is the number of total subscribers in Vodafone and Avea. While the number of total subscribers does not have a statistically significant effect on net sales revenues in Turkcell, does significant effect on net sales revenues in Vodafone and Avea. Also, total mobile data traffic does not have effect on the net sales revenues in Avea, but others.
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UR  - https://doi.org/10.53487/atasobed.1454526
L1  - https://dergipark.org.tr/en/download/article-file/3802146
ER  -