TY  - JOUR
T1  - A Model Proposal for Explaining the Investment Behaviour of University Students
TT  - A Model Proposal for Explaining the Investment Behaviour of University Students
AU  - Gürbüz, Hüseyin
AU  - Yılmaz, Veysel
PY  - 2025
DA  - March
Y2  - 2024
DO  - 10.30798/makuiibf.1471368
JF  - Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
JO  - MAKU IIBFD
PB  - Burdur Mehmet Akif Ersoy University
WT  - DergiPark
SN  - 2149-1658
SP  - 196
EP  - 213
VL  - 12
IS  - 1
LA  - en
AB  - This study proposes a unique structural model to understand the effects of financial literacy (F- Financial Literacy), lack of self-control (LSC-Lack of Self-Control), peer influence (PI-Peer Influence), parental socialisation (PS-Parental Socialisation) and social media (SM-Social Media) on university students' investment behaviour (IB-Investment Behaviour). The originality of the study lies in combining the effects of these factors on investment behaviour within the framework of a model. In addition to the limited studies in the literature, the study makes both theoretical and practical contributions by conducting hypothesis tests with PLS-SEM analysis. Data were collected from students (n=137) studying at the Faculty of Economics and Administrative Sciences (FEAS) during the summer term of 2023 through an online survey. The analysis revealed that the model is appropriate and financial literacy, lack of self-control, parental socialisation and social media positively affect investment behaviour, while lack of self-control has a negative effect on investment behaviour and only peer effect is not supported. This study provides an important framework for understanding the financial decision-making processes of university students and provides guidance for policy makers and educators.
KW  - Financial Literacy
KW  - Lack of Self-Control
KW  - Peer Effect
KW  - Parental Socialisation
KW  - Social Media
KW  - Investment Behaviour
N2  - This study proposes a unique structural model to understand the effects of financial literacy (F- Financial Literacy), lack of self-control (LSC-Lack of Self-Control), peer influence (PI-Peer Influence), parental socialisation (PS-Parental Socialisation) and social media (SM-Social Media) on university students' investment behaviour (IB-Investment Behaviour). The originality of the study lies in combining the effects of these factors on investment behaviour within the framework of a model. In addition to the limited studies in the literature, the study makes both theoretical and practical contributions by conducting hypothesis tests with PLS-SEM analysis. Data were collected from students (n=137) studying at the Faculty of Economics and Administrative Sciences (FEAS) during the summer term of 2023 through an online survey. The analysis revealed that the model is appropriate and financial literacy, lack of self-control, parental socialisation and social media positively affect investment behaviour, while lack of self-control has a negative effect on investment behaviour and only peer effect is not supported. This study provides an important framework for understanding the financial decision-making processes of university students and provides guidance for policy makers and educators.
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UR  - https://doi.org/10.30798/makuiibf.1471368
L1  - https://dergipark.org.tr/en/download/article-file/3875689
ER  -