TY  - JOUR
T1  - Sentiment analysis of online user comments on artificial meat
AU  - Onur, Merve
PY  - 2024
DA  - October
Y2  - 2024
DO  - 10.31822/jomat.2024-SP-2-33
JF  - Journal of Multidisciplinary Academic Tourism
JO  - Jomat
PB  - Yusuf KARAKUŞ
WT  - DergiPark
SN  - 2645-9078
SP  - 33
EP  - 43
IS  - Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global
LA  - en
AB  - Artificial meat is a sustainable protein source that has riveted attention recently. However, differences of opinion have led to the need for more research on the issue. The controversy complicates the assessment of whether or not artificial meat will potentially be consumed in the future. This study aimed to determine the emotional states of YouTube users toward artificial meat. For this purpose, YouTube was used as a considerable data source in determining individuals' emotions and opinions. User comments on popular videos about “artificial meat” shared on online were evaluated using sentiment analysis (SA). They were classified as positive, neutral, and negative according to their polarity scores in the lexicon-based SA method. Analysis results demonstrated that 11,113 (40.8%) of the user comments were positive, 9,054 (33.2%) were negative, and 7,064 (25.9%) were neutral. The most frequently repeated words were “meat, eat, and like,” while the most frequent negative words were “fake, cancer, synthetic and expensive” respectively.
KW  - Artificial Meat
KW  - User Opinions
KW  - Sentiment Analysis
KW  - Natural Language Processing
KW  - Online Comments
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UR  - https://doi.org/10.31822/jomat.2024-SP-2-33
L1  - https://dergipark.org.tr/en/download/article-file/3951062
ER  -