TY  - JOUR
T1  - Structural Equality Modeling (SEM) of Shopping Malls as a Spatial Reflection of Urban Consumption: A Perspective of Generation Groups
TT  - Kentsel Tüketimin Mekânsal Bir Yansıması Olarak Alışveriş Merkezlerinin Yapısal Eşitlik Modellemesi (YEM): Kuşak Grupları Perspektifi
AU  - Öztürk, Sevgi
AU  - Işınkaralar, Öznur
AU  - Yılmaz, Dilara
AU  - Kesimoğlu, Feyza
PY  - 2024
DA  - December
Y2  - 2024
DO  - 10.46849/guiibd.1515472
JF  - Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi
JO  - JEAS
PB  - Giresun University
WT  - DergiPark
SN  - 2149-3391
SP  - 280
EP  - 307
VL  - 10
IS  - 2
LA  - en
AB  - This research aims to determine the effect of area characteristics on the shopping preferences of X and Y generations in shopping centers selected in Ankara and Istanbul. Data were collected using the survey technique to determine the profiles of the users and to question the differences between generations. As a result of the data obtained, the shopping mall characteristics affecting the preferences of the generation groups were investigated with the structural equation model (SEM). As a result of the model, it was determined that the factor affecting the preferences the most was planning. Then, the relationship between shopping satisfaction and behavioral intentions of the X and Y generations was examined by using correlation analysis in the SPSS software. There were significant intergenerational differences (p
KW  - AMOS modeling
KW  - Shopping Malls Features
KW  - User Satisfaction
KW  - Generational Cohort Theory
N2  - Bu araştırma, Ankara ve İstanbul'da seçilen alışveriş merkezlerinde mekânsal özelliklerinin X ve Y kuşağının alışveriş tercihlerine etkisini belirlemeyi amaçlamaktadır. Kullanıcı profillerinin belirlenmesi ve kuşaklar arası farklılıkların sorgulanması amacıyla anket tekniği kullanılarak veriler toplanmıştır. Elde edilen veriler sonucunda kuşak gruplarının tercihlerini etkileyen alışveriş merkezi özellikleri yapısal eşitlik modeli (SEM) ile araştırılmıştır. Model sonucunda tercihleri en çok etkileyen faktörün planlama olduğu tespit edilmiştir. Daha sonra X ve Y kuşaklarının alışveriş memnuniyeti ile davranışsal niyetleri arasındaki ilişki SPSS programında korelasyon analizi kullanılarak incelenmiştir. Alışveriş merkezlerini tercih etme ve memnuniyet düzeylerinde kuşaklar arasında anlamlı farklılıklar (p
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UR  - https://doi.org/10.46849/guiibd.1515472
L1  - https://dergipark.org.tr/en/download/article-file/4067438
ER  -