TY - JOUR T1 - Gaming Technology of Mass Media AU - Tajibaeva, Gulsina AU - Sabirova, Venera AU - Askarova, Anara AU - Karimova, Jyldyz AU - Jalieva, Jamilya PY - 2024 DA - July Y2 - 2024 DO - 10.55549/epstem.1517974 JF - The Eurasia Proceedings of Science Technology Engineering and Mathematics JO - EPSTEM PB - ISRES Publishing WT - DergiPark SN - 2602-3199 SP - 34 EP - 43 VL - 27 LA - en AB - The language of mass communication, on the one hand, enriches the literary language in its own way, saturating it with evaluative phrase, on the other hand, one cannot help but see the negative role of the language of some media technologies and gaming technologies of mass media, which is replete with various deviations from the norm, flooding speech with jargon and foreign words. The article reveals the concept of the “Global Network” - the Internet as a special media tool and how the Internet influences the development of language processes and education in the conditions of society digitalization. Definitions of words are given: language, media texts, linguistic culture, Internet, media, linguistic and cultural situation, Americanization, linguistic tradition and gaming technologies. Language is undergoing significant changes, and this article examines the role of media technologies in development and preservation of linguistic traditions. A huge role in human development and education belongs to the game. Game has an important impact in human’s life, what a person is in the game, so in many respects he will be in the work. It has been found that media game technologies have a significant influence in learning English language and culture. Gaming technologies improve speaking, listening, reading skills, develop logical thinking, form volitional, moral qualities of personality. Thus, the application of game elements in learning English helps to reveal students' creative abilities, it is approved that in the game a student cognizes himself, his abilities and disadvantages. Nowadays, the state and position of media games technologies in learning English are been analyzed. This article describes and analyzes, the importance of the application of gaming technologies in the educational process, emphasizes the effectiveness of media game activities as the formation of personality, as an educational technology. KW - Media texts KW - Media technologies KW - Gaming technologies KW - Gaming activities KW - Educational technology CR - Tajibaeva, G., Sabirova, V., Jalieva, J., Karimova, T., & Askarova, A. (2024). Gaming technology of mass media. The Eurasia Proceedings of Science, Technology, Engineering & Mathematics (EPSTEM), 27, 34-43. UR - https://doi.org/10.55549/epstem.1517974 L1 - https://dergipark.org.tr/en/download/article-file/4078371 ER -