TY  - JOUR
T1  - Navigating the dual impact of social media on academic performance and social interactions in higher education
AU  - Hajı, Shaıbou Abdoulaı
PY  - 2025
DA  - May
Y2  - 2025
DO  - 10.31681/jetol.1540658
JF  - Journal of Educational Technology and Online Learning
JO  - JETOL
PB  - Gürhan DURAK
WT  - DergiPark
SN  - 2618-6586
SP  - 299
EP  - 312
VL  - 8
IS  - 2
LA  - en
AB  - This study investigates the influence of social media on academic performance and social interactions among master’s students at the University of Yaoundé I (UY1). Using a mixed-methods approach, the research includes a sample of 384 students across four faculties. Quantitative data was collected through a structured questionnaire, while qualitative data were collected through guided interviews. The findings reveal a complex relationship where social media serves both as a tool for improving academic performance and a potential source of distraction. Specifically, social media usage correlates positively with improved academic performance and facilitates social interactions. However, its effectiveness is dependent upon students' ability to manage distractions and leverage social media constructively. The mediating effect of social interactions on the relationship between social media use and academic success was significant, underscoring the importance of positive peer engagement. The study concludes that optimal use of social media, coupled with strategic educational interventions, can bolster academic outcomes. Recommendations include targeted workshops for students and educators to maximize the educational benefits of social media while minimizing its potential drawbacks.
KW  - Social Media
KW  - Academic Performance
KW  - Social Interactions
KW  - Mixed-Methods Research
KW  - Student Engagement
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UR  - https://doi.org/10.31681/jetol.1540658
L1  - https://dergipark.org.tr/en/download/article-file/4178264
ER  -