@article{article_1553251, title={Digitalization in Sports: Innovations and Future Perspectives}, journal={Spor ve Bilim Dergisi}, volume={3}, pages={149–160}, year={2025}, author={Çınar, Deniz}, keywords={Digitalization, Sports Industry, Performance Analysis}, abstract={This review article examines the scope and effects of digitalization in the sports industry. Firstly, it discusses the definition of digitalization and the historical background of the transformation in the sports sector. It explains how digital tools such as performance analysis, wearable technologies, data analytics, and artificial intelligence applications enhance athlete performance. The article continues by exploring how the viewer experience has been transformed through digital media, virtual reality, and social media engagement. Furthermore, the importance of monitoring biometric data, injury management systems, and digital health applications in health and safety management is emphasized. In the area of management and marketing, the benefits of digitalization for sports organizations’ processes are highlighted, along with digital strategies in sponsorship and advertising and data-driven decision-making processes. The future perspectives section addresses the potential impacts of digitalization, the significance of sustainability and eco-friendly technologies, as well as ethical issues and data security. In conclusion, it is noted that digitalization will play a crucial role in the future of the sports industry, and the development of sustainability and ethical standards is critical in this transformation. The need for sports organizations to effectively embrace these processes is emphasized.}, number={1}, publisher={Erzurum Technical University}