TY - JOUR T1 - Twenty-Four Years of Digital Activism: A Bibliometric Analysis of Trends and Future Directions TT - Twenty-Four Years of Digital Activism: A Bibliometric Analysis of Trends and Future Directions AU - Tani Yıldız, Esra PY - 2025 DA - April Y2 - 2025 DO - 10.18094/josc.1568707 JF - Selçuk İletişim JO - JOSC PB - Selcuk University WT - DergiPark SN - 2148-2942 SP - 180 EP - 202 VL - 18 IS - 1 LA - en AB - This study aims to examine global research trends in the field of digital activism by analyzing publication outputs, co-citations, co-occurrences, and collaborations among countries. Data from 2000 to March 2024 were extracted from the Web of Science Core Collection database and analyzed using R Studio. A total of 1,476 unique authors published 907 papers across 524 journals. The findings indicate that research on digital activism is predominantly published in Western European and American journals, highlighting a lack of diversity in terms of countries and regions. Most of the cited authors and publications originate from the United States. The rate of single-country publications (SCP) is higher than that of multi-country publications (MCP) in all publishing countries, suggesting that authors of digital activism prefer to collaborate with colleagues from their own countries. The annual growth rate in this area is 10%. The most cited studies collected data from microblogging sites and employed content analysis techniques. Our results outline the current state of research and emphasize the necessity of integrating various disciplines while also acknowledging the contributions of developing countries for future advancements. KW - Digital Activism KW - Digital Media KW - Bibliometric Analysis KW - Bibliometrix KW - New Media Studies N2 - Dijital aktivizm, yeni medya teknolojileriyle birlikte iletişim disiplinine dahil olan ve son yirmi yılda en çok yayın üretilen alanlardan biri olmuştur. Bu çalışma, dijital aktivizmin küresel eğilimini yayıncılar, atıflar ve ülkeler arası iş birliği temelinde incelemeyi amaçlamaktadır. Web of Science Core Collection veri tabanında dijital aktivizmle ilgili 2000 yılından Mart 2024'e kadar olan veriler çekilmiş ve R Studio kullanılarak analiz edilmiştir. Araştırmanın bulgularına göre dijital aktivizmle ilgili 1476 tekil yazarın 524 farklı dergide 907 araştırma makalesi yayımladığı belirlenmiştir. Bulgular, dijital aktivizmle ilgili araştırmaların ağırlıklı olarak Batı Avrupa ve Amerika dergilerinde yayınlandığını göstermekte ve ülkeler ve bölgeler bazında çeşitlilik eksikliğini ortaya koymaktadır. Alanda en çok atıf yapılan yazarlar ve yayınlar da ağırlıklı olarak ABD'den olup Asya, Afrika ve Türkiye’nin de içinde olduğu Orta Doğu ülkelerinde çalışmaların oldukça sınırlı kaldığı anlaşılmıştır. SCP oranının tüm yayıncı ülkelerde MCP oranından daha yüksek olması, dijital aktivizm araştırmacılarının uluslararası işbirliği yerine kendi ülkelerinden yazarlarla işbirliği yapmayı tercih ettiğini göstermektedir. Bu çalışma alanındaki yıllık büyüme oranı ise %10'dur. En çok atıf alan çalışmalar mikroblog sitelerinden veri toplamış ve içerik analizi tekniklerini kullanmıştır. Sonuçlar, disiplinler arası entegrasyonunun ve gelişmekte olan ülkelerin alana katkılarının artırılması gerekliliğini vurgulamaktadır. CR - Alingasa, A. P., & Ofreneo, M. (2021). Fearless, powerful, Filipino: Identity positioning in the hashtag activism of #BabaeAko. Feminist Media Studies, 21(4), 587–603. https://doi.org/10.1080/14680777.2020.1791927 CR - Alsharif, A. H., Salleh, N., & Baharun, R. (2020). Research trends of neuromarketing: A bibliometric analysis. Journal of Theoretical and Applied Information Technology, 98(15), 2948-2962. CR - Baer, H. (2016). 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(2021). Poverty reduction of sustainable development goals in the 21st century: A bibliometric analysis. Frontiers in Communication, (6), 1-15. https://doi.org/10.3389/fcomm.2021.754181 UR - https://doi.org/10.18094/josc.1568707 L1 - https://dergipark.org.tr/en/download/article-file/4293951 ER -