@article{article_1603579, title={The Bünyan Kayabaşı Glass Observation Terrace (Kayseri) and Its Role in Alternative Tourism Diversity}, journal={Journal of Tourism Intelligence and Smartness}, volume={8}, pages={1–18}, year={2025}, DOI={10.58636/jtis.1603579}, author={Koca, Ramazan}, keywords={Alternative tourism, Kayabaşı, Bünyan, Glass observatıon deck}, abstract={Today, it is becoming increasingly common for people to show interest in alternative tourism activities. One of these different activities is glass observation decks that allow the observation of natural or cultural attractions. Today, there is a growing trend among individuals to explore alternative tourism options. Among these unique experiences are glass observation decks, which provide opportunities to view natural and cultural landmarks. Glass observation decks, which have been increasing worldwide and in Türkiye in recent years, offer visitors an alternative form of tourism. In this context, the research aims to examine the Bünyan Kayabaşı Glass Observation Terrace to create alternative tourism diversity. The research was conducted using the qualitative research method of interviews. In-depth interviews were conducted with 15 participants, including visitors, local residents, local managers, and business owners in the area, using a semi-structured interview form. The collected data were analyzed using the Nvivo 10 program. In this context, themes were first created, followed by coding, and word frequency, modeling, and relationships between themes were extracted. In addition, the thematic content of the research was enriched by quoting sentences or paragraphs in a descriptive approach related to the themes. As a result of the research, it was concluded that visitors visit the glass observation deck primarily out of curiosity and to engage in a different activity. Additionally, the observation deck has introduced an alternative tourism activity to the area. The research also found that the observation terrace contributed to the development of various sectors in the area and increased employment. In addition, it was revealed that the glass observation terrace is related to the themes of promoting tourism diversity in the area and sustaining tourism year-round.}, number={1}, publisher={Yunus TOPSAKAL}