TY - JOUR T1 - An Assessment of the Relationship Between Kid Influencers (Kidfluencers) and Brand Perception TT - Çocuk Influencerlar (Kidfluencer) ile Marka Algısı Arasındaki İlişkinin Değerlendirilmesi AU - Ulaş, Sevilay AU - Alkan, Zeynep PY - 2025 DA - August Y2 - 2025 DO - 10.31123/akil.1628826 JF - Akdeniz Üniversitesi İletişim Fakültesi Dergisi JO - Akdeniz İletişim PB - Akdeniz University WT - DergiPark SN - 2619-9718 SP - 74 EP - 98 IS - 49 LA - en AB - Influencers, who have become a part of our lives, are increasing their popularity day by day with the increasing usability of social media platforms. They can be defined as people who have a certain effect on their followers. In this context, kid influencers who also have certain effects on their followers take a part in influencer categories. The aim of this study is to reveal the relationship between the kid influencers and the brand perception of their followers. An online survey was conducted with 302 individuals who follow kid influencers, using purposive sampling. Descriptive analysis, t-test, and correlation relationships are examined within the scope of the research. Based on the findings, variables that differ according to gender within the demographic characteristics were identified as ‘knowledge and experience’, ‘entertainment’, ‘naturalness’, and ‘cuteness’. Differences in motivation for following based on whether they have children were identified in ’interest’, and ‘curiosity’, as well as ‘lifestyle’ categories. A significant and positive relationship was found between brand perception and gender and age. The top kid influencer(s) followed by the participants were Maya Başol, Kemalce, and Zayn Sofuoğlu. This study is considered important in terms of its focus on the relationship between kid influencer(s) and brand perception and to contribute to literature. KW - Influencer KW - Kid Influencer KW - Brand Perception KW - Instamom KW - Content Sharing N2 - Sosyal medya platformlarının kullanabilirliğinin artmasıyla birlikte hayatımıza dahil olan influencerlar, her geçen gün popülerliğini arttırmaktadır. Influencerlar takipçileri üzerinde belirli bir yönlendirme etkisi bulunan kişiler olarak ifade edilebilmektedir. Bu bağlamda takipçileri üzerinde etki bırakan çocuk influencelarda influencer kategorisi içerisinde yer almaktadır. Bu çalışmanın amacı çocuk influencer'lar ile takipçilerinin marka algısı arasındaki ilişkiyi ortaya çıkarmaktır. Çocuk influencer'ları takip eden 302 kişiyle amaçlı örneklemleme kullanılarak çevrimiçi bir anket yapılmıştır. Çalışmada betimsel analiz, t-test ve korelasyon testleri verileri ölçümlemede kullanılmıştır Bulgulara göre demografik özellikler içinde cinsiyete göre farklılık gösteren değişkenler bilgi ve deneyim, eğlence, doğallık ve sevimlilik olarak belirlenmiştir. Çocuk sahibi olup olmamalarına göre takip etme motivasyonlarındaki farklılıklar ilgi ve merak ile yaşam tarzı kategorilerinde belirlenmiştir. Marka algısı ile cinsiyet ve yaş arasında anlamlı ve pozitif bir ilişki bulunmuştur. Katılımcılar tarafından takip edilen en çok çocuk influencer'lar Maya Başol, Kemalce ve Zayn Sofuoğludur. Bu çalışma çocuk influencer'lar ile marka algısı arasındaki ilişkiye odaklanması ve literatüre katkıda bulunması açısından önemli görülmektedir. CR - Aenaya, A. S., & Sulhaini, S. (2024). The Impact of Influencer Credibility, Brand Originality Image, and Price Consciousness on Consumer Trust in Local Beauty Products. Journal Of Economıcs, Fınance And Management Studıes, 07(01). https://doi.org/10.47191/jefms/v7-i1-33 CR - Aktaş, A., & Şener, G. (2019). Nüfuz Pazarlamasında (Influencer Marketing) Mesaj Stratejileri. Erciyes İletişim Dergisi, 6(1), Article 1. https://doi.org/10.17680/erciyesiletisim.477592 CR - Alkan, Z., & Ulaş, S. (2022). 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