TY - JOUR T1 - AFETLERE HAZIRLIK NİYETİNİ ETKİLEYEN RİSK ALGISI ÜZERİNE ARAŞTIRMA TT - A STUDY ON RISK PERCEPTION AFFECTING THE INTENTION TO PREPARE FOR DISASTERS AU - Tuygun Toklu, Arzu AU - Toklu, İsmail Tamer PY - 2025 DA - June Y2 - 2025 DO - 10.17498/kdeniz.1637666 JF - Karadeniz Uluslararası Bilimsel Dergi JO - Karadeniz | Black Sea | чёрное море PB - Hayrettin İVGİN WT - DergiPark SN - 1308-6200 SP - 43 EP - 62 IS - 66 LA - tr AB - Dünyada önceden hiç olmadığı kadar pek çok insan artan şekilde deprem, sel, orman yangını, toprak kayması gibi afetlere maruz kalmaktadır. Tüm dünyada iklim değişiminin sonucu ortaya çıkan sel, yangın, kuraklık gibi afetler, tektonik olaylar neticesinde ortaya çıkan depremler önemli can ve mal kaybına neden olmaktadır. Türkiye için yaşanan deprem felaketleri, beklenen Marmara depremi ülkenin geleceğini stratejik olarak tehdit eden olaylardır. Kamuoyunun afetlerin getirdiği olumsuz sonuçlara yönelik farkındalığı yüksek olmasına rağmen, yeterli risk algısının olmaması afete hazırlık ve önleminin benimsenmemesine neden olmaktadır. Afetlerin oluşturduğu bu tehditlere karşı nasıl bütünsel bir yaklaşımla yanıt verileceği konusu önemli kararlar arasındadır. Afet riskinin olduğu bölgelerde yaşayanların risk algısının geliştirilmesi afetlere zamanında müdahale etme yeteneklerinin geliştirilmesine yardımcı olabilir. Bu çalışma ile insanların afetlere yönelik risk algılarının afetlere yönelik tutum ve hazırlık niyetine etkisi araştırılmaktadır. Araştırmanın verileri kolayda örnekleme yöntemi ile seçilen kişilere uygulanan web tabanlı anket ile elde edilmiştir. Verilerin analizinde PLS tabanlı yapısal eşitlik modellemesi kullanılmıştır. Pazarlama bakış açısı ile yapılan bu çalışmada elde edilen bulgulara göre, risk algısı; algılanan kırılganlık ve algılanan şiddet üzerinde etkilidir. Algılanan kırılganlık, algılanan şiddet, afete yönelik tutum ve güven afete hazırlanma niyetinde etkilidir. Buna göre her bölgenin mevcut riskine göre insanlara afete hazırlık eğitimlerinin verilmesi ve bunun sürdürülebilirliğinin sağlanması uygun olacaktır. Hedef kitleyi oluşturan insanlardan elde edilen bu bilgiler kamu, özel ya da sivil toplum kuruluşlarının faaliyetlerini planlamasına destek olabilir. KW - Afet KW - Risk algısı KW - Tutum KW - Hazırlanma niyeti N2 - More people around the world are increasingly exposed to disasters such as earthquakes, floods, forest fires, and landslides than ever before. Disasters resulting from climate change, such as floods, fires, and droughts, as well as earthquakes caused by tectonic activity, lead to significant loss of life and property. In Turkey, past earthquake disasters and the anticipated Marmara earthquake represent strategically critical threats to the country’s future. Despite the high public awareness of the adverse consequences of disasters, a lack of adequate risk perception results in insufficient disaster preparedness and precautionary behaviors. Developing a holistic response to the threats posed by disasters is a crucial policy issue. Enhancing the risk perception of individuals living in disaster-prone areas can contribute to improving their ability to respond effectively in a timely manner. This study investigates the impact of individuals’ risk perception on their attitudes and intentions regarding disaster preparedness. The research data were collected through a web-based survey administered to participants selected via convenience sampling. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed for data analysis. According to the findings of this study, conducted from a marketing perspective, risk perception significantly influences perceived vulnerability and perceived severity. 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What factors influence the mobile health service adoption? A meta-analysis and the moderating role of age, International Journal of Information Management, 43, 342-350. UR - https://doi.org/10.17498/kdeniz.1637666 L1 - https://dergipark.org.tr/en/download/article-file/4599838 ER -