TY - JOUR T1 - Current tourism approaches after pandemic AU - Göç, Sinan PY - 2026 DA - August Y2 - 2026 DO - 10.31822/jomat.2026-11-2-177 JF - Journal of Multidisciplinary Academic Tourism JO - Jomat PB - Yusuf KARAKUŞ WT - DergiPark SN - 2645-9078 SP - 177 EP - 189 VL - 11 IS - 2 LA - en AB - The COVID-19 pandemic has triggered profound disruptions in global tourism, accelerating structural transformations that extend beyond temporary crisis responses. This study aims to examine the emerging approaches and trends shaping post-pandemic tourism and to evaluate their implications for the future development of the tourism sector. Adopting a qualitative research design, the study employs secondary data analysis and thematic content analysis based on academic literature, industry reports, and international tourism statistics. Following a systematic review process, recurring concepts and patterns were identified and classified into six major thematic categories: digitalisation, health and safety protocols, bleisure travel, staycation, proximity tourism, and long-tail tourism. The findings indicate that post-pandemic tourism is characterised by increasing demand for technology-enabled services, enhanced health security, flexible travel arrangements, and more localised and personalised tourism experiences. The study further argues that these trends reflect not only adaptive responses to a global crisis but also deeper behavioural and value-based transformations consistent with the transformative tourism perspective. By providing an integrated thematic framework, the research contributes to a better understanding of the structural evolution of tourism and offers strategic insights for destination managers and policymakers seeking to enhance resilience, sustainability, and long-term competitiveness in the post-pandemic era. KW - post pandemic tourism KW - bleisure touris KW - Long Tail Tourism KW - Staycation KW - Proximity Tourism CR - Abubakar, L., Salemcity, A. J., Abbas, O. K., & Olajuyin, A. M. (2021). The impacts of COVID-19 on environmental sustainability: A brief study in world context. Bioresource Technology Reports(15), 100713. https://doi.org/10.1016/j.biteb.2021.100713 CR - Akın, L., & Gözel, M. G. (2020). Understanding dynamics of pandemics. Turkish Journal of Medical Sciences (50), 515-519. https://doi.org/10.3906/sag-2004-133 CR - Alp, B. & Yazıcı Ayyıldız, A. (2020). Turizm pazarında yeni bir fırsat: bleisure. 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