TY  - JOUR
T1  - An assessment of target markets for Türkiye's sea bass (Dicentrarchus labrax) exports: The CAPMA technique approach
TT  - Türkiye'nin levrek (Dicentrarchus labrax) ihracatı için hedef pazarların değerlendirilmesi: CAPMA tekniği yaklaşımı
AU  - Aydemir, Muhammed Fatih
PY  - 2025
DA  - September
Y2  - 2025
DO  - 10.12714/egejfas.42.3.01
JF  - Ege Journal of Fisheries and Aquatic Sciences
JO  - EgeJFAS
PB  - Ege University
WT  - DergiPark
SN  - 2148-3140
SP  - 191
EP  - 200
VL  - 42
IS  - 3
LA  - en
AB  - Türkiye is the global leader in sea bass (Dicentrarchus labrax) production and ranks second in exports. While sea bass is Türkiye's most exported fish, it is crucial to enhance this export to provide greater economic value and ensure the sustainability of production and exports. Therefore, exploring alternative markets is essential. This study aims to evaluate, compare, and classify alternative markets with the potential to boost Türkiye's sea bass exports. For this purpose, a relatively new multi-criteria decision-making (MCDM) method, the Classification Approach of Potential Market Alternatives (CAPMA) technique, was used in the study. The study encompassed a comprehensive analysis of 30 alternative markets, evaluated against five criteria, and categorized into four groups based on their capacity to enhance export volumes. The analysis identified nine countries (Sweden, France, Poland, Hong Kong, Japan, China, Thailand, the United States (US), and Malaysia) with the highest potential to increase Turkish sea bass exports. Six countries (Germany, Denmark, Finland, Singapore, Brazil and Canada) were identified as other countries where export potential is important to ensure country diversification, which is important for Türkiye's sustainable sea bass production and exports.
KW  - Sea bass
KW  - Dicentrarchus labrax
KW  - potential market
KW  - CAPMA
KW  - export analysis
N2  - Türkiye, levrek (Dicentrarchus labrax) üretiminde dünyada lider, ihracatında ise ikinci sırada yer almaktadır. Levrek, Türkiye’nin en çok ihracat ettiği balık olmakla birlikte, bu ihracatın artması, ekonomik açıdan daha fazla değer sağlaması ve üretimin ve ihracatın sürdürülebilir olması büyük önem arz etmektedir. Bu nedenle farklı alternatif pazarlara ihtiyaç duyulmaktadır. Bu doğrultuda çalışmanın amacı, Türkiye’nin levrek ihracatının ihracat hacmini artırma potansiyeline sahip alternatif pazarları değerlendirmek, karşılaştırmak ve sınıflandırmaktır. Bunun için çalışmada oldukça yeni çok kriterli karar verme (ÇKKV) yöntemi olan potansiyel pazar alternatiflerinin sınıflandırma yaklaşımı (CAPMA) tekniği kullanılmıştır. Mevcut çalışmada, 30 alternatif pazar ve beş kritere göre analiz edilmiş ve ihracat hacmini artırma potansiyellerine göre dört grupta kategorize edilmiştir. Sonuç olarak, dokuz ülke (İsveç, Fransa, Polonya, Hong Kong, Japonya, Çin, Tayland, ABD ve Malezya) Türkiye’nin levrek ihracatında, ihracatını arttırmada en yüksek potansiyele sahip olan pazarlar olarak belirlenmiştir. Altı ülke (Almanya, Danimarka, Finlandiya, Singapur, Brezilya ve Kanada) ise Türkiye’nin sürdürülebilir levrek üretimi ve ihracatında önemli olan ülke çeşitliliğini sağlamak için ihracat potansiyelinin önemli olduğu diğer ülkeler olarak tespit edilmiştir.
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UR  - https://doi.org/10.12714/egejfas.42.3.01
L1  - https://dergipark.org.tr/en/download/article-file/4750527
ER  -