TY - JOUR T1 - Competitive Analysis of Turkish Fruit and Vegetable Processing Sector AU - Turhan, Şule PY - 2019 DA - December JF - Journal of Biological and Environmental Sciences JO - JBES PB - Bursa Uludağ University WT - DergiPark SN - 1307-9530 SP - 137 EP - 141 VL - 13 IS - 39 LA - en AB - A review of Turkish agricultural history shows that dramatic changes have occurred in fruit and vegetable industry. It seems evident that changes will continue for the coming years. Especially developments of South Marmara Regions fruit and vegetable processing industry provide a good example for the agri-food sector. Today, consumer preferences drive markets. Reshape of the international agricultural trade is required due to, mainly, the globalisation of the markets. This will give growers more competition and the issues of marketing, international trade, environmental protection and government policies will be important factors for them. The aim of this study, it to examine the current situation of Turkish fruit and vegetable processing industry and highlight some points for the competitiveness of the industry. In general, Turkey tomato paste industry is a healthy sector directed to export markets, with some difficult years. Especially the decrease in production in 2010 caused an increase in the import. KW - competition KW - competitive power KW - SWOT analysis CR - Akbay C., S. Candemir, E.Orhan, 2005, Production and Marketing of Fresh Fruit and Vegetable Products in Turkey, KSU Journal of Science and Engineering, 8(2)-2005, pp.96-107. CR - Alemdar T., 2008, Status of Turkish food sector within global value chains, MPRA Paper No. 39689, posted 13. July 2012 UTC CR - Anonim, (2011). SPO. 2011, Annual Statistic of Turkey, State Planning Organization, Ankara. CR - Akgüngör, S., Barbaros, F., Kumral, N.. 2001, Evaluation of Fruit and Vegetable Industry In Turkey According to Sustainable Competitive Power of EU. 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