TY  - JOUR
T1  - Dijital Liderliğin İş Performansına Etkisinde Yapay Zekâ Tutumunun Aracı Rolü
TT  - The Mediating Role of Artificial Intelligence Attitude in the Effect of Digital Leadership on Business Performance
AU  - Şahin, Yaşar
PY  - 2025
DA  - October
Y2  - 2025
DO  - 10.20979/ueyd.1696633
JF  - Uluslararası Ekonomi ve Yenilik Dergisi
JO  - UEYD
PB  - Seyfettin ARTAN
WT  - DergiPark
SN  - 2149-6838
SP  - 397
EP  - 416
VL  - 11
IS  - 2
LA  - tr
AB  - Bu çalışma, dijital liderliğin iş performansı üzerindeki etkisini incelemekte ve bu etkide çalışanların yapay zekâya yönelik tutumlarının aracı rolünü araştırmaktadır. Dijital dönüşüm süreçlerinde teknolojik altyapılar kadar insan faktörünün de belirleyici olduğu varsayımından hareketle yapılandırılan çalışmada, kavramsal model üç temel değişken çerçevesinde oluşturulmuştur: dijital liderlik, yapay zekâ tutumu ve iş performansı. Araştırma, Trabzon ilinde faaliyet gösteren küçük ve orta ölçekli işletmelerde (KOBİ) çalışan 415 bireyden toplanan verilerle gerçekleştirilmiş; veri toplama aracı olarak yapılandırılmış anket formu kullanılmıştır. Elde edilen veriler, Smart PLS 4.1.1 programı aracılığıyla Yapısal Eşitlik Modellemesi (PLS-SEM) yöntemiyle analiz edilmiştir. Bulgular, dijital liderliğin iş performansı üzerinde doğrudan ve anlamlı bir etkisi olduğunu göstermektedir. Ayrıca, yapay zekâya yönelik olumlu tutumların iş performansını artırdığı ve dijital liderliğin iş performansı üzerindeki etkisinde kısmi aracılık rolü gösterdiği saptanmıştır. Bu sonuçlar, dijital liderlik stratejilerinin başarısının yalnızca teknolojik değil, aynı zamanda psikolojik ve davranışsal boyutlarla da şekillendiğini ortaya koymaktadır.
KW  - Dijital Liderlik
KW  - İş Performansı
KW  - Yapay Zekâ Tutumu
KW  - Dijital Dönüşüm
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UR  - https://doi.org/10.20979/ueyd.1696633
L1  - https://dergipark.org.tr/en/download/article-file/4858036
ER  -