TY  - JOUR
T1  - INSTAGRAM’DA KİŞİLİK ANALİZİ İLE İLGİLİ ÇALIŞMALAR ÜZERİNE BİR İNCELEME
TT  - A REVIEW ON STUDIES RELATED TO PERSONALITY ANALYSIS ON INSTAGRAM
AU  - Şahin Sarı, Alya
AU  - Dilmen, Necmi Emel
PY  - 2025
DA  - October
Y2  - 2025
DO  - 10.7456/tojdac.1741253
JF  - Turkish Online Journal of Design Art and Communication
JO  - TOJDAC
PB  - Deniz YENGİN
WT  - DergiPark
SN  - 2146-5193
SP  - 1669
EP  - 1686
VL  - 15
IS  - 4
LA  - tr
AB  - Dijitalleşmenin artışı ve sosyal medya platformlarının giderek yaygınlaşmasıyla birlikte, algoritmalar, dijital verilerden oluşan ayak izlerini analiz ederek kullanıcıların ne düşündüğü, neyi beğendiği ve neyi görmek istediği hakkında bilgi yaratmada her zamankinden daha güçlü hale gelmiştir. Sosyal medya algoritmalarının kullanıcının kim olduğuna dair platform içerisindeki hareketlerine bağlı olarak topladığı verilere dayalı yaptığı varsayımlar dijital ortamımızın şekillendirilmesi için zemin oluşturmaktadır. Bu algoritmaların kullanıcılar tarafından üretilen büyük veri yığınlarını nasıl bilgiye dönüştürdüğü ve dijital bir profili nasıl analiz ettiği hakkında çalışmaların sayısı artmaktadır. Bu bağlamda görsel ağırlıklı oluşu ile favori sosyal medya platformlarından olan Instagram, kullanıcıların kişilik yapılarını keşfetmek için zengin bir kaynak olmuştur. Bu çalışmada, en popüler sosyal medya platformlarından olan Instagram üzerinden kişilik analizi yapılan çalışmalar incelenmektedir. Çalışmanın amacı, Instagram kullanım davranışları üzerinden kişilik analizine dair bir portre çizmektir. Bu nedenle çalışmada Instagram’da kişilik analizi üzerine çalışmalar dijital kişilik, kullanım davranışları ve platform özellikleri çerçevesinde değerlendirilecektir. Çalışmada geleneksel derleme yöntemi kullanılmıştır. Bu bağlamda literatür incelemesi doğrultusunda elde edilen bilgilerle konu üzerine yapılan araştırmalar ele alınmıştır.  Çalışma sonuçları Instagram’ın kişilik tespiti için önemli bir platform olduğu, platformun birçok özelliği üzerinden kişilik analizine dair çıkarımlar yapılabileceğini göstermektedir.
KW  - Instagram
KW  - Sosyal Medya
KW  - Kişilik Yapısı
KW  - Kişilik Analizi
KW  - Dijital Kişilik
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UR  - https://doi.org/10.7456/tojdac.1741253
L1  - https://dergipark.org.tr/en/download/article-file/5050470
ER  -