TY  - JOUR
T1  - Deneyimsel Bir Hizmet Uzantısı Olarak Okunabilirlik: Seminerlerin Okunabilirlik Boyutlarının Belirlenmesine Yönelik Bir Çalışma
AU  - Karagöz, Deniz
AU  - Kozak, Nazmi
PY  - 2014
DA  - June
DO  - 10.17123/atad.vol25iss160429
JF  - Anatolia: Turizm Araştırmaları Dergisi
PB  - Nazmi KOZAK
WT  - DergiPark
SN  - 1300-4220
SP  - 75
EP  - 87
VL  - 25
IS  - 1
LA  - tr
AB  - Çalışmanın temel amacı, iş amaçlı etkinliklerden biri olan seminerlerin okunabilirlik boyutlarının belirlenmesidir.Genel anlamda fiziksel mekânların okunabilirlik algısının incelendiği araştırmalardan farklı olarak; bu çalışmadaiş amaçlı bir etkinlik olarak tanımlanan seminerlerin okunabilirlik boyutlarının belirlenebilmesi için bir ölçekgeliştirilmiştir. Ayrıca çalışma, geleneksel olarak incelenen fiziksel mekânların yanı sıra etkinlik web sitesi gibisanal bir mekânının da değerlendirmeye alınması açısından önem taşımaktadır. Veriler Antalya’da düzenlenen VII.Araştırma Yöntemleri Semineri’nin katılımcılarından toplanmıştır. Yüz yüze uygulanan anket tekniği ile toplam 137seminer katılımcısından veri elde edilmiştir. Verilerin analizi amacıyla açıklayıcı ve doğrulayıcı faktör analizlerindenyararlanılmıştır. Çalışma kapsamında organizasyonel açıklık, yol ve yön bulma, işaretlendirme, mekânsal düzenleme,bilgilendirme ve araçlar seminerin okunabilirlik boyutları olarak belirlenmiştir.ABSTRACTThis study aims to determine the dimensions of the legibility of the seminars as business events. Apart from thestudies on the legibility of physical spaces in literature, the purpose of the study is to develop a scale for determiningthe legibility dimensions of seminars as a form of business events. Besides the physical spaces which areconventionally investigated, this study is important in terms of its inclusion of virtual spaces such as event websites. Data was collected from the participants of the 7th Research Methodology Seminars held in Antalya. Face toface survey resulted in 137 completed questionnaires. Exploratory and confirmatory factor analyses were employedto analyze the data. The analyses revealed that organizational openness, path finding, signage, spatial layout,information and devices were legibility dimensions of seminars.
KW  - Hizmet uzantıları
KW  - Okunabilirlik
KW  - Etkinlikler
KW  - Seminerler
N2  - This study aims to determine the dimensions of the legibility of the seminars as business events. Apart from the studies on the legibility of physical spaces in literature, the purpose of the study is to develop a scale for determining the legibility dimensions of seminars as a form of business events. Besides the physical spaces which are conventionally investigated, this study is important in terms of its inclusion of virtual spaces such as event web sites. Data was collected from the participants of the 7th Research Methodology Seminars held in Antalya. Face to face survey resulted in 137 completed questionnaires. Exploratory and confirmatory factor analyses were employed to analyze the data. The analyses revealed that organizational openness, path finding, signage, spatial layout, information and devices were legibility dimensions of seminars
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UR  - https://doi.org/10.17123/atad.vol25iss160429
L1  - https://dergipark.org.tr/en/download/article-file/154464
ER  -