TY  - JOUR
T1  - DEMOGRAPHIC PROFILES OF E-COMMERCE USERS: A REGIONAL AND GLOBAL PERSPECTIVE ON DIYARBAKIR, TURKIYE
AU  - Altundağ, Salahattin
PY  - 2025
DA  - July
Y2  - 2025
DO  - 10.17261/Pressacademia.2025.1973
JF  - Journal of Business Economics and Finance
JO  - JBEF
PB  - Dilek TEKER
WT  - DergiPark
SN  - 2146-7943
SP  - 1
EP  - 14
VL  - 14
IS  - 1
LA  - en
AB  - Purpose- e-Commerce has become a cornerstone of economic activity in the digital age. While demographic influences on e-commerce behavior have been widely studied globally, their manifestation in developing regions remains underexplored. This study examines the impact of demographic variables, particularly age and gender, on e-commerce participation in Diyarbakir to highlight the region-specific challenges and opportunities in digital consumer behavior.Methodology- A cross-sectional quantitative approach was employed, surveying 675 participants in Diyarbakir. The sample size was determined using Cochran’s (1952) formula to ensure representativeness. Non-parametric statistical analyses, including the Chi-Square (χ²) test and Cramér’s V effect size, were utilized. The study’s reliability was supported by a 100% response rate and a Cronbach’s Alpha of 0.91. Ethical compliance was ensured through informed consent and data confidentiality measures.Findings- The gender distribution of e-commerce users aligns with national trends, yet age-based differences are pronounced. Individuals aged 18–24 exhibit high engagement, whereas those 45 and older demonstrate limited participation due to the digital divide. Additionally, cultural norms and regional economic conditions significantly influence online shopping behavior. These findings highlight the need for localized digital inclusion strategies to bridge demographic disparities in e-commerce participation.Conclusion- This study underscores the role of demographic factors in shaping regional e-commerce behavior. While younger consumers are active digital shoppers, older demographics face barriers related to digital literacy and access. Practical recommendations are provided for policymakers, businesses, and digital marketers to enhance e-commerce adoption in developing regions. Future research should examine additional socioeconomic factors and adopt longitudinal methods to assess the long-term impact of digital transformation on consumer demographics.
KW  - e-Commerce
KW  - demographic factors
KW  - digital divide
KW  - age and gender analysis
KW  - regional e-commerce usage
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UR  - https://doi.org/10.17261/Pressacademia.2025.1973
L1  - https://dergipark.org.tr/en/download/article-file/5104204
ER  -