@article{article_1754663, title={Enhancing Highway Safety Through Intelligent Transportation System}, journal={The Eurasia Proceedings of Science Technology Engineering and Mathematics}, volume={34}, pages={286–295}, year={2025}, DOI={10.55549/epstem.1754663}, author={Makonise, Hillary and Alas, Mustafa}, keywords={Intelligent transportation system, Highway safety, traffic}, abstract={The transportation industry has to deal with two major, ongoing problems: congestion and
accidents. These issues pose a serious risk to public safety and could cause fatalities or serious injuries. The
transportation industry is predicted to undergo a revolutionary shift with the introduction of Intelligent
Transportation Systems (ITS). This research uses a qualitative design to provide a thorough understanding of the
factors impacting highway safety and the effectiveness of Intelligent Transportation Systems (ITS). Semistructured interviews and focus groups with key stakeholders, including tech developers, user groups, and
transportation authorities, were conducted during the research. Thematic analysis of the responses was
performed using NVivo Software. Key findings show that ITS shows promise in improving traffic flow, raising
driver awareness and enabling effective emergency response. Nonetheless, key barriers still exist like data
security and infrastructure updates. In line with suggestions from earlier research, the study emphasizes the
significance of stakeholder collaboration, public-private partnerships, and capacity building to optimize the
potential of ITS.}, publisher={ISRES Publishing}