TY - JOUR T1 - Enhancing Highway Safety Through Intelligent Transportation System AU - Makonise, Hillary AU - Alas, Mustafa PY - 2025 DA - August Y2 - 2025 DO - 10.55549/epstem.1754663 JF - The Eurasia Proceedings of Science Technology Engineering and Mathematics JO - EPSTEM PB - ISRES Publishing WT - DergiPark SN - 2602-3199 SP - 286 EP - 295 VL - 34 LA - en AB - The transportation industry has to deal with two major, ongoing problems: congestion andaccidents. These issues pose a serious risk to public safety and could cause fatalities or serious injuries. Thetransportation industry is predicted to undergo a revolutionary shift with the introduction of IntelligentTransportation Systems (ITS). This research uses a qualitative design to provide a thorough understanding of thefactors impacting highway safety and the effectiveness of Intelligent Transportation Systems (ITS). Semistructured interviews and focus groups with key stakeholders, including tech developers, user groups, andtransportation authorities, were conducted during the research. Thematic analysis of the responses wasperformed using NVivo Software. Key findings show that ITS shows promise in improving traffic flow, raisingdriver awareness and enabling effective emergency response. Nonetheless, key barriers still exist like datasecurity and infrastructure updates. In line with suggestions from earlier research, the study emphasizes thesignificance of stakeholder collaboration, public-private partnerships, and capacity building to optimize thepotential of ITS. KW - Intelligent transportation system KW - Highway safety KW - traffic CR - Makonise, H., & Alas, M. (2025). Enhancing highway safety through intelligent transportation system. The Eurasia Proceedings of Science, Technology, Engineering and Mathematics (EPSTEM), 34, 286-295. UR - https://doi.org/10.55549/epstem.1754663 L1 - https://dergipark.org.tr/en/download/article-file/5107002 ER -